Posts Tagged ‘Siri


From Ice Cream Sandwiches to SEO

I just got my Android Smartphone firmware and software update to the latest Android Platform called Ice Cream Sandwich. Do you know what was the most noticeable change? Voice-activated Google.

Say What?

I’m serious. I can now conduct a Google search by speaking into my phone. This got me to think about the impact to SEO.  Voice search is not new, iPhone 4S Siri is basically voice activated search. However, with a direct voice activated Google search, I see the popularity of voice search taking off.

One of the interesting differences: when I am typing, I see projected search suggestions. That won’t happen while I am speaking. Also while typing, I am more likely to keep adding modifiers to whittle down my search results. I don’t think that will happen while I am speaking. We tend to speak naturally even when using voice activated software and that will mean a different set of search results.

Also, the accuracy of uncommon searches that are spoken can be challenging. For example, I wanted to search about the General Petraeus Affair, my spoken search result was “general betray us affair.” As I think about it, the search results probably would have taken me to the same place.

One other difference, voice activated users will need to see search results in a more consumer friendly format. I’ll accept fewer results but I’ll definitely need a better idea of where the results will take me.

For marketers, there is one thing I see that will be very important in the future – Video Optimization. All marketers will need to pay close attention to their video descriptions and how it can be shared on social networks. Think about how the video will be searched when spoken as well as keywords for typed searches. With the number of Smartphone users growing and two of the favorite activities being watching videos and sharing them on Facebook, YouTube and Pinterest, implementing good SEO practices will reap benefits.

Let us know what you think the impact of searching out loud will have on SEO. Share your thoughts with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.


The Passing of Steve Jobs and The next generation iPhone and iOS

With visionary Steve Jobs passing Wednesday, millions of people around the world mourn. From CEOs to celebrities to everyday people. Jobs, chairman and former CEO of Apple, changed the way we use technology. From designing the first commercially successful personal computers, to the creation of Macintosh, to iPods and iPhones – Jobs’ profound impact has forever changed the way we interact with technology and the way we live our lives. He will be missed.

Before Jobs passing, the company he co-founded made a big announcement that may have caught some off guard.

Apple’s first big announcement with Tim Cook as CEO may not have been what people were expecting. Rather than releasing the rumored iPhone 5, Apple announced the iPhone 4S that focuses on internal changes.  It is set to release October 14 with preorders starting October 7.  It will retail for $199 for the 16 GB model and $299 for the 32 GB model.  The iPhone 4S has a similar look to the iPhone 4, but is faster, has a better camera and some more changes to the internal software.  It was also announced that Sprint will be the third U.S. carrier to carry to iPhone, joining AT&T and Verizon.

Here are a few features of the iPhone 4S:

1.)   Camera: The iPhone 4S will have a camera that has 60 percent more pixels and can shoot 1080p high-definition video. According to Phil Schiller, a senior vice president in charge of product marketing, the iPhone 4S will be the best camera some customers have ever owned.

2.)   Faster: The iPhone 4S features Apple’s custom A5 chip, the same dual-core chip in the iPad 2. Everything will be noticeably faster: Web pages will load twice as fast, applications will launch and run faster, data will download twice as fast.

3.)   Your virtual personal assistance: 

It is called Siri and it lets you use your voice to send messages, schedule meetings, place phone calls, look

up information and more. Ask Siri to do things just by talking. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much and you’ll keep finding more and more ways to use it.

Apple’s iOS 5, which was announced in June, will be released October 12. This includes a lot of new features including the iCloud that can store all your information on all your devices without syncing them. It is your hard drive in the sky. iOS 5 will be free unlike before when it would cost customers $10 to upgrade their operating systems.

Apple showed it may be on the inside that counts. Are you convinced or are you going to continue to wait for the new style iPhone 5? Let us know what you think, post a comment, reply to us on Twitter @Weise_Ideas or find us on Facebook. We’d also love to hear from you about Steve Jobs impact and what the technologies he spearheaded creating have done to impact your life.

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