Posts Tagged ‘Health

12
Dec
12

Healthcare Advertising: E-Cigarettes; Messaging Targets Many Audiences

The marketing of Electronic Cigarettes, the “cigarette alternative,” is becoming more aggressive and reaching larger audiences. While these devices have been available for several years, the advertising is now reaching new venues. Advertising can be seen on cable TV and is pervasive with online videos. Websites clad with sexy women in sultry positions and superhero men puffing on electronic cigs are easy to find. Adding in fun and young flavors such as bubblegum, strawberry, chocolate and peach and you have a whole fun new and sexy category of safe smoking. This ultimately creates a market for e-cigs that include non-smokers.

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An article by Anthony Nagy from Business Insider discusses the advertising messages presented by manufacturers of e-cigs. I agree with Nagy’s overall assessment that the marketers are missing an opportunity to message the health benefits of the devices. If, as proponents state, it is true that this is a great alternative for those addicted to the unhealthy habit of smoking, then shouldn’t the messages tailored for smokers include this health message?

We did find one such an example:

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The New York Times suggests that many of the current campaigns are reminiscent of iconic cigarette ads. Clearly those campaigns were successful and with the prevalence of online ordering, it is a strong possibility that a youth market will be intrigued and motivated by the campaigns. After all, what teenager does not want to be sexy and strong? Without the prevalence of the aforementioned health messaging, however, I wonder if the campaigns will be the first step in developing young smokers? Is it possible that e-cigarettes could the gateway to smoking real cigarettes rather than (or in addition to) the bridge to quit?

What do you think about the marketing for e-cigs? Are they reaching audiences in the right way? Will the marketing of these devices lead to a healthier society with less smoking or create a new era of people who jump from electronic cigarettes to real ones?

Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise Ideas.

13
Sep
12

Health Care and Franchising – A Growing Business Model

ImageHealth care in the United States continues to evolve. With changes forthcoming, and past obstacles still being overcome, health providers are looking for ways to provide better patient outcomes and manage a sustainable business model. However, these are irrelevant if there is no access to care. Coupled with one of the largest issues to come out of the 2011 Healthcare Franchising Conference is the fact that more doctors are retiring than ever before, leading to increased opportunities to deliver a number of health care services through the franchised business model.

In my opinion, franchising give us the access to care, provides quality assurance and creates a sustainable business model for the business owners and providers.

Franchising is at the cross roads of health care and business.

Franchising has successfully evolved thousands of from thriving local businesses into iconic household names. Think: McDonald’s, Chick-Fil-A, Dunkin’ Donuts. The food industry possessed the beginning of the franchise era however, over the years franchising has branched out to include product distribution and services:  The UPS Store, Fantastic Sam’s, Curves. Today we are continuing this evolution. Everything we know about quality assurance, billing, marketing, and program development for franchising is being transferred into health care. It is time to put a greater focus on this transference of knowledge.

When we follow best practices in franchising, we can deliver quality assurance to patients. We can provide practitioners – physicians, nurses, medical assistants and licensed practitioners in many fields, with the ability to focus on service delivery rather than business operations. We decrease costs for service delivery and expand access.

The senior care industry jumped into franchising with great force, and the opportunity can be traced to the aging population. According to A Profile of Older Americans: 2011 developed by the Administration on Aging (AoA), U.S. Department of Health and Human Services; By the year 2030, one in five Americans will be a “senior citizen.” From 2010 to 2030, the number of baby boomers age 65-84 will grow by an estimated 80 percent while the population age 85 and older will grow by 48 percent. In addition, between 1994 and 2020 the nation’s population of 85 years and older is projected to double to 7 million, and then is projected to increase to 19 – 27 million by 2050. With the number of prospective clients growing exponentially, the franchise home health care/senior care industry is booming and will likely continue to grow.

Other health industries such as emergency care, dental services, chiropractic care, primary care, mental health companies, drug testing business and surgical centers are all growing in prominence in franchising. In essence, any effective healthcare business can replicate its model and begin franchising.

I do not believe we can or should solely rely on the federal government to provide us access to affordable health care. We are a country full of the entrepreneurial spirit and we house some of the best health care providers in the world. When you combine these traits, we have the opportunity to develop great health care franchises that will solve many of our cost and access issues. These solutions are right at our fingertips.

Weise Communications, along with Faegre Baker Daniels and Management 2000 will sponsor the second annual Franchising in Health Care Conference, October 24 – 25, 2012, in Denver Colorado. At this conference, we will cover challenges unique to this industry, including compliance and regulatory issues when across state lines. If you are interested in attending this conference visit our conference site for more information. http://www.franchisinghealthcare.com/ Hurry, the Early Bird pricing ends September 15, 2012.

For more information about how Weise Communications can help your health care company franchise, contact me at tracy@weiseideas.com.

06
Dec
11

Find Blood via Facebook

Most treatments depend on blood. And finding a matching donor can be a problem for many hospitals and clinics around the world.

Now in India, a project called SocialBlood.org is saving lives. The Facebook-powered campaign encourages blood donations and enables potential donors and recipients to make contact with one another through the online forum.

Social Blood connects people who has same blood type. Choose your blood type from the website and join the Facebook group. It’s that easy. After you become a  member of your blood type group, you can invite your friends, post a message in emergency or respond to requests for blood donations.

“A recent post from a man asking for blood for his daughter received 74 responses in 24 hours,” said 22-year-old Social Blood Founder Karthik Naralasetty.

This simple idea of connecting via Facebook is taking social media to the next level. Could your health organization benefit from a similar campaign?

Let us know what you think about Social Blood, we would love to hear your feedback and comments here on The Side Note, or via Twitter @Weise_Ideas or on Facebook.

30
Nov
11

Fit 2 Fat 2 Fit

There are many diets and many work out programs today. People are always trying to find the best way to be healthy. At times trying to whip yourself into shape can seem impossible. Drew Manning is a personal trainer from Utah and he is going the extra mile to show that you can lose those pesky pounds and eat right. In May he started an unprecedented journey that has gotten worldwide attention. He was tired of hearing that he didn’t know what it was like to be overweight or unhealthy. So, he decided to start the journey of fit to fat to fit. He quit exercising and quit following his strict diet. He started eating without restriction and even let people choose meals they wanted to see him eat. After six months of an unrestricted diet and gaining more than 70 pounds, he has started his journey back to fit. Manning appeared on The Jay Leno Show and Dr. Oz where he shared his experience of exercising and breaking his new addiction to Zingers and Mountain Dew.

Manning has taken the phrase “lead by example” to heart. Rather than sitting on the sidelines coaching people about fitness, he is on the front lines showing them by example that it can be done. He is demonstrating an excellent way to communicate. People can understand more when they are shown rather than told what to do. People of all professions can learn a thing or two about Manning’s message.

I for one am looking forward to seeing him accomplish this goal and see the many people he will inspire. You can follow his journey at http://www.fit2fat2fit.com/.

P.S. Thanks to our long distance intern Jeff Larsen for this post.




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