Posts Tagged ‘Email

06
Aug
13

When Healthcare Communication is Tricky: The Business of Physicians and Email

ImageEmail has been a routine communication channel for so long that the majority of us use it on a daily basis without question. Healthcare professionals are among the last of service providers to not utilize email as a form of communication with the people they serve. But in the healthcare field, emailing practices between physicians and patients is a controversial discussion.

It can be argued that utilizing electronic communication is vital in developing relationships between a doctor and his/her patient, while allowing for open communication. Others worry about legalities that may arise with the lack of privacy that often accompanies online emailing.

Those in support of physicians emailing with patients state that it is beneficial when scheduling appointments, eliminating the frustration of phone tag. Using email improves efficiency and allows doctors to make themselves readily available to patients when a visit isn’t necessary, but medical advice or discussions is required.

ImageOpponents dispute the positives of emailing in the healthcare field, stating that emailing has the potential to cause an array of legal issues. Privacy of emails and the possibility of hackers is a major concern among many. Some also insist that electronic communication between doctors and patients is no way to practice medicine. While emailing back and forth, a doctor misses out on necessary body language, facial expressions, tone of voice, etc. that is typically witnessed during an in-person doctor’s consultation; appropriate and accurate care can suffer as a result.

Because an array of legal problems can arise, only engaging in email communication on an extremely limited basis could be a compromise. Sticking purely to scheduling appointments or sending test results, while making sure not to reveal any confidential medical information.

Email seems to be an inevitable part of doing business. Do you think that healthcare should adapt to the extreme popularity of electronic communication to build bonding relationships between doctors and patients or continue to communicate traditionally, avoiding security and legal issues?

Tell us your thoughts in a comment below, and on our Facebook or Twitter.

30
Jul
10

Why aren’t more Companies Integrating Email with Social Media?

Less than 40 percent of small businesses integrate email with social media according to a study by email marketing company AWeber.  Too often businesses believe email campaigns compete with social media instead of complimenting their Facebook, Twitter, LinkedIn and Foursquare efforts.

Start small if you have to – the AWeber study found the two most common email integration tactics were tweeting email newsletters and distributing blog entries by email.  It will be up to savvy marketers to lead businesses past elementary integration toward more sophisticated techniques for email/social media integration. We expect to see more businesses utilize email in the future to:

  • Launch viral marketing campaigns/referral programs
  • Include user-generated content
  • Invite recipients to join social media with ‘follow us’ links
  • Incorporate content sharing options

As marketers are looking to increase response rates and generate leads, the first more advanced technique to incorporate will be content sharing options. According to a study by email marketing company GetResponse, by including a social sharing option in email, clients’ average click-through rates increased at least seven percent. Interestingly, in the emails analyzed in the GetResponse study concluded companies were focused on Facebook and Twitter, almost to the exclusion of all other services.

If you have seen success integrating email and social media, let us know your success stories and if you expect to see more businesses integrating them. Connect with Weise Communications on Facebook for future updates.




Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives