Posts Tagged ‘Colorado Healthcare Communicators


Are we ready for flu season?

Are we ever going to have a worry-free season? In summer, we liberally apply sunblock to prevent skin cancer. In winter, we wash our hands often to fight against viruses. The spring brings pollen and allergies to battle and of course fall is the best time to get vaccinated against common flu. With flu season right around the corner we wanted to bring attention to public health communication in social media by taking a look at a successful campaign.

Social media has become an integral part of immunization communication for many public health organizations, nonprofits and health care providers. The Colorado Children’s Immunization Coalition (CCIC) has created an award-winning campaign, Immunize for Good, designed to answer parents’ toughest questions about childhood vaccines and reinforce a parent’s choice to vaccinate.

As a statewide nonprofit, CCIC works with community organizations, health care providers, public health departments, businesses and policy makers to ensure children get the vaccines they need to keep Colorado healthy. A 2010 national survey shows that while 88 percent of parents follow the CDC-recommended vaccine schedule, more than half, 54 percent, have concerns about vaccines. In response to these concerns, CCIC, in partnership with the Colorado Immunization Program and the Vaccine Advisory Committee of Colorado, launched this exciting and content-rich social media campaign in order to encourage parents to vaccinate and reassure them that they are making the best decision for their child’s health. Parents were informed about the benefits and potential side effects of the vaccinations thru Facebook and Twitter. The campaign was very successful, helping increase awareness of new studies proving the safety of immunization and helping answer questions for concerned audiences. This campaign showcases that social media can be a powerful tool to raise awareness for public health organizations and health care providers.

To learn more about what CCIC did to make a successful communications campaign, visit them on Twitter or follow them on Facebook. If you are looking for a way to learn more about social media and health communications, join me for a Coffee Talk session with the Colorado Healthcare Communicators on Wednesday, September 28. I’d be happy to discuss your organization and how social media might help reach your target audiences.


Colorado Healthcare Communicators: The Speech I Would Have Given

Paying homage to those that deserve it.

On Thursday, October 21, I had the great honor of being recognized by the Colorado Healthcare Communicators as the 2010 Professional of the Year. I am truly humbled to receive this award and appreciate the CHC members who found me deserving of it. The evening of the event I was in a room full of my peers and I would have liked the opportunity to express my appreciation. After the events were over, I thought of several things I would have liked to say had I had the courage to take over the podium, commandeered the ceremony and give a speech. But alas, that didn’t happen. So, I collected my thoughts and would like to share my acceptance remarks in The Side Note.

Tracy’s Acceptance Speech to the Colorado Healthcare Communicators Association for the 2010 Gold Leaf Award of Professional of The Year

Thank you, Melissa (Ford), for this award and the kind comments about my work at the agency and with my clients. It is such an honor to be recognized by this association that means so much to me and at this event that is so near and dear to my heart.

Heather, Mark, Tracy, Lisa, Jay

The Weise team brought home silver awards for media relations and social media work and Professional of the Year

I have to be candid though, I wouldn’t be holding this award today without the amazing team at Weise Communications. They work so hard to not only make our clients look good, but to make me look good as well. I am joined here tonight by Heather, Lisa and Mark. Without a doubt, they are key players in the most talented and dedicated team of professionals in this town. I am so very, very lucky that they choose to work at Weise Communications.

And then there is Jay. People ask me all the time, how can I stand working with my husband every day? The answer I’ll share with you is the only answer I have ever provided. I simply cannot imagine any other life. I have worked with Jay since I met and started dating him. He is the spirit and the force that keeps me going. I am nothing without him. When I struggle, have worries or fear, he is the one that keeps me going. Sometimes Jay is the only reason I get out of bed. I mean that literally. He has been known to physically shove me out of bed…more than once.

Melissa said some wonderful things about the work we have done for clients over the last year and I would be remiss if I did not add my own comments. While things seem to be on the upswing, for companies and individuals, 2009 was challenging. Companies faced budget cuts and staff reductions. Agency owners heard from long-standing clients, newer clients and prospects that they were cutting back on agency-provided services – billable hours reduced, budgets slashed, do more with less. It’s hard to hear, it’s sad and it’s scary. To hold on to work we did have, we had to work harder and figure out better solutions. Unfortunately, these challenges overwhelmed many. Iconic agencies and boutique shops alike closed their doors and permanently turned off their lights. Each time this happened, the Colorado marketing community was diminished and these stories saddened many of us. The news of any agency closing up shop, regardless of the reason, personally pains me. Without regard to our competitive stance, I want Colorado agencies to thrive; I want to see agency owners be successful. The competition makes all of us better.

The good news for surviving agencies and our clients is that the trials of this recession taught many of us how to be more cost effective, more results-oriented and more nimble. Companies should embrace agencies that are thriving now, because we have found ways to push past global economic issues to create better results. We have faced unprecedented challenges, solved most of them and are now stronger, smarter and more creative.

While I am humbled and honored to receive this recognition, I believe this award represents agency owners all around Colorado who are fearless, or find the motivation to get up and overcome those fears. Or, like me, are lucky enough to have someone shove them out of bed in the morning and inspire them to keep going. These are people like Laura Love, Brad Bawman, Sydney Ayers, Joe Conrad, Brent Weaver, Jeremy Story, and many, many others that have made the Colorado marketing, advertising and public relations community thriving and successful. I am very happy to be a part of this community.

This award is about the good work you all do. Thanks for honoring me with it.

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