Posts Tagged ‘breast cancer

07
May
09

National Breast Cancer Foundation using mobile marketing to reach women

nbcf-promo1According to Mobile Marketer, the National Breast Cancer Foundation (NBCF) is now using text-messaging to connect with women all of ages.

NBCF is giving women the opportunity to receive text-message reminders for exams, mammograms and appointments. The foundation is hoping that mobile marketing will enable them to hit critical segments within the population, including young women and women of color.

I think this is an extremely smart move by NBCF and I’m glad to see an organization of this size embracing mobile marketing. The text messages should help remind women about their appointments, especially those who may be hesitant or forgetful. This means that more women will come to the hospital to be screened, ultimately saving the lives of more moms, sisters and wives.

The possibilities for text-messaging reminders in the healthcare industry are nearly endless. Reminding patients of important dates can help improve the overall well-being of our communities.

What is your healthcare organization doing to help improve your patients’ experience?

How can make this experience be more personal?

We’d love to hear what you’re doing and how you’ve made a difference for your patients!




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