Posts Tagged ‘Bing

11
Jun
10

Bing Breaks New Frontier by Adding Social Media to Search Results

Bing, the Microsoft search engine, launched a new homepage that features real-time results from Twitter and Facebook, however the results are filtered. Demonstrating sensitivity to well-publicized Facebook privacy issues, Bing displays updates only from Facebook fan pages and shared links from ‘non-fan’ pages in which the status is set to share content with everyone.

The new homepage is separated into two sections. The top section, Public updates, displays Twitter feeds and content from Facebook fan pages. The bottom section, Shared links, includes the latest tweets and links from individuals’ Facebook pages that may include YouTube videos.

Wednesday night, the Chicago Blackhawks won the Stanley Cup, below are the results from the new Bing ‘social’ search. It shows both the Public updates and Shared links sections.

The potential for Twitter to maintain a prominent position on search engine homepages could provide major opportunities for marketing.

  • Timeliness – Using Twitter makes sense when the need for immediate information is high, now Bing gets your information out to many more where it can be retweeted.
  • Promotions – You have the ability to tell the entire Bing-using universe the latest news without a huge investment of time or money.
  • Reach – You significantly extend the reach of your social media network, plus through Bing users can search for you to fulfill a specific need.
  • Content Optimization – It will be critically important to optimize the content of your tweets to ensure they can be searched effectively by Bing.

Tell us if you have any Twitter marketing success stories, and we’ll post the best ones here.

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