Posts Tagged ‘apps

26
Sep
11

Let’s get organized in the digital world!

Are you getting lost doing research on too many websites or having a hard time finding your extremely important notes? Are you frustrated when working late at night and you cannot seem to find that website your were reading on your work computer earlier in the day? Sometimes it is hard to keep your notes organized while you work on other projects, but no fear Diigo is here.

Diigo is an app that has some unique options to keep online reading and researching easy. Diigo allows you to take personal sticky notes and highlight text information with multiple colors on web pages just as you would on a piece of paper. It automatically saves, so anytime you come back to that webpage the information will be highlighted.

You can also choose to share with colleagues and friends to allow them to access the webpage, view your notes and highlights and add their own notations – even if they do not use Diigo.

Here is the best part for me, you can access your notes on any computer or browser, including cell phones with browsing capabilities. Therefore, you do not have to worry about taking notes at work and then trying to find again on your home computer or iPad.

The other useful part is for Diigo you can choose to upload the page, even if it is dynamic or password protected (if you have accessed it before), search your collections full-text, including highlights, sticky notes, titles, etc of the web pages, keep things private or public. There are a lot of great uses and options for anyone researching online.

These kinds of tools really help keep everything easy and organized, in a digital world. Today, we read online, work online, search online, be social online; we do almost everything online. Diigo is especially applicable for teachers, students, writers, business, researchers and people who read a lot.

What do you think about that kind of tool? Is it useful for you?

Let us know by commenting, following us on Twitter @Weise_Ideas or finding us on Facebook at Facebook.com/WeiseCommunications.

05
Jan
11

Branding Content: How creating a persona for your brand creates ROI

Branded content is essentially a fusion of entertainment and advertising that has been around for decades, just think of soap manufactures and the soap opera. With social media and the increasing prevalence of mobile apps in our daily lives, branded content seeks to have an increasingly large role in marketing and advertising of brands in the future.

Branded content can be anything from a short film, music, game, blog, mobile app, newsletter, blogzine, microsite or real-life event. The content merely exists to entertain and educate the consumer, while conveying subtle brand messages in the mean time. But more than this, branded content creates a persona for your brand and helps engage target audiences in a reciprocal relationship.

The idea for a brand is to listen to online conversations and establish what interests your target audiences. Is there a need or desire for certain information? Can you provide that information in an engaging way?

The most successful branded content programs are able to blend messaging in a seamless and transparent fashion, while still getting the information across to the consumer. Branded content creation serves several purposes: customer entertainment, stealth advertising and social engagement.

An industry that has embraced branded content is the fashion industry (see Louis Vuitton’s NOWNESS), but other brands that get it right are:

The iFood application allows users to:

  • Email or print coupons for Kraft products or even add them right to your store savings card.
  • Find recipes and post the ones you love to Facebook
  • Scan and enter a barcode to add to a shopping list or find recipes
  • Print shopping lists, coupons, and recipes
  • Get detailed recipe directions and even video tutorials
  • Set alerts about planned recipes, recopies of the day or special offers
  • Find a retailer to buy your products

Now, tell me that wont build more consumer loyalty?

Branded content is about creating an experiential story; It’s about crafting stories though every communication tool – signage, display advertising, print, radio and television ads, that are then translated to the web, social networks and now mobile apps. In the end it really comes down to knowing your customer extraordinarily well. By consistently engaging your audience via editorial content that is expertly mixed into the e-commerce landscape, you can tie sales. The best social media and branded content executions out there are driven by narrative, not commerce.

Branded content is quickly becoming a cost effective, long-term online marketing strategy that industries will continue to utilize as brands and retailers look for new, innovative ways to connect with customers online.

What impact do you think branded content can have on consumer behavior and where do you think this technique is headed in the future? We’d love to hear, so post a comment on The Side Note Blog, send us a tweet @Weise_Ideas, or find us on Facebook: Weise Communications.




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