Posts Tagged ‘ads

27
Jan
12

Super Bowl Advertising Preview

The average cost of a commercial for the Super Bowl is around $3.5 million this year, and NBC pretty much sold out its ad inventory by Labor Day. With the DVR changing how we watch TV and creating commercial skipping, television advertising seems like a dying media. So, why do advertisers mortgage the farm to get an ad for the Super Bowl?

Fewer events are more hyped, create as much fanfare, attract more interest from celebrities, politicians and average Americans than the Super Bowl. And live is still how viewers like to watch sports with the NFL leading the sports pack in fan base size. Last year’s Super Bowl had an astonishing 110 million viewers – definitely worth mortgaging the farm.

Therefore, we wanted to preview some of the spots that we think will be real highlights this year.

Volkswagen

One of the highlights last year came courtesy of Volkswagen as they unveiled their commercial, “The Force,” which featured a young Darth Vader and a new 2012 Passat.

Volkswagen may have replicated its 2011 success with a memorable ad for the  Super Bowl XLVI. They have a teaser (yes – an ad of an ad) for this year’s Super Bowl commercial, which includes dogs barking the Star Wars theme and is named “The Bark Side.”

As a dog lover, and Vizsla owner (top row-center), I for one am excited to see this ad.

Sketchers
Mark Cuban, owner of the Dallas Mavericks, will be guest starring in Sketchers third-consecutive Super Bowl ad. With expectations lowered after last year Kim Kardashian commercial, Sketchers can only improve, right?

It turns out that this particular ad features racing greyhounds that lose to a tiny dog wearing Sketchers.

Doritos
In my opinion, Doritos has been throwing multiple game winning touch downs with its “Crash the Super Bowl Contest” for the last couple of years, and this year looks to be no different. Here are some of the top contenders.

Sling Baby
What do you get when you mix a baby in a swing, a mean grandmother and a bratty kid taunting them both? A great commercial.

Man’s Best Friend
Dog-themed entries always grab my attention. This entry features a dog trying to cover its tracks and a human that can apparently be bought off for just a sack of Doritos.

The Voice
A promo for “The Voice” that will be aired during the Super Bowl, for a series that premieres directly after the Super Bowl, will at least create some conversation at the water cooler on Monday. The spot is titled “Vokal Kombat,” so I can only assume that it features Christina Aguilera ripping Adam Levine’s head off, vocally that is.

So, we are interested to know, what commercials are you most excited to see and , more importantly, do stellar commercials make up for a Super Bowl that is heavy on defense or one-sided? Let us know here on The Side Note, or on Facebook (Facebook.com/WeiseCommunications) or on Twitter (@Weise_Ideas).

25
Apr
11

Should Advertisers Have a Moral Responsibility?

Mobile advertising is everywhere. When we leave our homes we come into contact with billboards, branded trucks and busses covered with ads. In 1990, Colorado became the first state to allow school bus advertisements. Since that time, the practice of school bus advertising has spread to a number of states. Some states already allow advertising inside of school busses as well. As the popularity continues to spreads the controversy surrounding the practice does as well. Critics say that exposing impressionable young children to ads that appear to be endorsed by their educators is problematic.

According to a study by Alpha Media, a Dallas based company that manages ads on 3,000 school buses in Texas and Arizona, districts with 250 buses can expect to generate about $1 million in four years from selling exterior bus space to advertisers. Although ads displaying profanity, alcohol, tobacco and adult content are prohibited, there are still ads being presented that are unfavorable to impressionable youth.

School aged children are young and impressionable, and school bus ads present exposure to advertising that may not be appropriate for children. Although the amount of exposure and residual monetary gain is clear, these advertisements have clear influence over the children who come into contact with them each day. The two main issues being raised in opposition to school bus ads are the potential safety risk the ads could present by distracting drivers as well as the chance that children will interpret ads as an extension of their education systems.

Although many school districts incorporate healthier nutrition and lunch programs, junk food ads are on the side of school busses. Such contradictions confuse youth. Thus we must consider if school bus ads have the potential to do more harm than good.

Have advertisers and state governments gone too far in moving forward with school bus ad campaigns or should this practice be seen as simply another avenue to expand marketing efforts, increase visibility and maximize revenue?

To share with us your thoughts or learn more about different modes of advertising and reaching your target market, contact us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.




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