Posts Tagged ‘7-Eleven


7-Eleven to Celebrate CofFREE Day

On September 29, 7-Eleven will celebrate their caffeinated version of National Coffee Day, CofFREE Day, by offering all Americans a FREE medium-size cup of hot coffee (or cappuccino…or latte) from 7 a.m. to 11 a.m.

With more than 65% of Americans drinking coffee during the week (at nearly two cups per day), 7-Eleven found it only fitting to celebrate the beloved caffeinated beverage on its special day.

The celebration kicks off on September 28, with an interactive Facebook game called Dip-A-Drip. Drips are total pains; they are those obnoxious, over-the-top people who get on your last nerve. Dip-A-Drip (get it now?) is your chance to launch a ball that dips a Drip into a giant 7-Eleven coffee cup. Here’s the twist: that giant coffee cup will be setup live at Union Station in Washington D.C., so while you control the movement online, your Drip is being dipped in real-time.

We here at Weise Communications love our coffee, so we will be excited to see how this interactive promotion pays off for the franchise system. What do you think about the 7-Eleven campaign? Will you get your free coffee on CofFREE day? Share with us here on The Side Note Blog.


Convenience and a ‘hot Brazilian’? What more could you want … in a PR campaign?

Picture 49The franchise 7-Eleven recently launched a virtual dating game called The 711 Club. According to the press release sent out by the company’s PR/marketing agency, the game “challenges consumer’s own ‘game’ for a chance to wake up with a Hot Brazilian . . . cup of coffee.”

The virtual game is set in a Rio de Janeiro nightclub – The 711 Club – and takes players through several dating challenges, including delivering pick-up lines, dancing and lounge discussion. With each correct answer or correct dance move, players earn “mojo points.” After earning a certain amount of points, players are invited to “Wake-Up with a Hot Brazilian” via a downloadable coupon for 7-Eleven’s Brazilian coffee.

I thought this was an interesting and creative idea to attract younger consumers – despite the fact that I apparently have no “game” and couldn’t get my mojo meter out of the “cold” zone! Oh well, that’s neither here nor there.

I am disappointed that 7-Eleven hasn’t done more to promote their campaign and microsite. As Liliana Dumitru-Steffens of Everything PR points out, “7-Eleven does not promote its ‘Wake-Up with a Hot Brazilian’ campaign with a social media outreach. A short message on 7-Eleven’s Facebook profile is all I could find … No Twitter presence for 7-Eleven yet, and no other significant media coverage for the campaign.”

Surely a press release and mention on Facebook is not the only promotion 7-Eleven plans on doing. This is a very creative idea, I’d hate to see it flop because of poor marketing. I’ll give them the benefit of the doubt and assume more publicity efforts are to come.

In the meantime, I’m going to wallow in my no-mojo despair. Maybe I should visit The 711 Club a few more times and practice my ‘game.’

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