Archive for the 'Technology' Category

25
Sep
13

Social Media Marketing: What Brands Can Learn From “Mother Monster”

What could your brand do with 40 million followers on Twitter?  What about 45 million?  Celebrities such as Lady Gaga and Justin Bieber send out tweets daily to this amount of followers, while their fans continuously respond with compliments, love, and devotion.  So, what can brands learn from these enormous celebrities about how to create an engaging and interesting social media presence?lady-gaga-social-media-tactics

 1—Create A Culture

“Little Monsters” may be a little to eccentric for a company to call their customers, but the united culture is something to strive toward.  Lady Gaga has managed to turn her fans into a loving, supporting culture.  “Mother Monster,” as she’s called, has given her fans a home, and a sense of belonging.  Customers, consumers, and users are all terms that are too disconnected.  A brand should show their customers that they have a subculture that their buyers belong to; a family they didn’t even know existed until they started using your product and service.  Make your customers be proud to be your “little monster.”

 2—Believe In Your Message, But Don’t Take Yourself Too Seriously

Sarcasm is now a language within itself.  Sarcasm and humor demonstrate personality, which is crucial to a company’s social media presence.  You want to offer a human aspect to your accounts so fans and followers know they aren’t just engaging with a robot.  Lady Gaga is never afraid to poke fun at herself, her songs, her crazy sense of fashion, and the world around her.  Showing personality helps followers relate to your brand’s voice and feel like they know you.

LittleMonsters-Private-Beta 3—Encourage Collaboration

Shockingly, the people that know your customer base the best are your customers!  Lady Gaga took notice that her fans were just as artistically inclined as her, and opened up her own social network, LittleMonsters.com.  This site has provided a community for her monsters to share their art, while also creating relationships based on acceptance and their love for Gaga.  Opening up an opportunity for customers to use their creativity with your brand can help build loyalty towards your brand.

What are other celebrities that companies should learn lessons from?  Or what are other lessons that can be learned from the big names in music, movies, and TV?  Share with us in the comment section below, and also on our Facebook and Twitter!  Also, check out how we create brand cultures on social media at WeiseIdeas.com.

13
Aug
13

Social Media Marketing: Chipotle’s Method to Their Faux Hack Madness

Last Sunday, Chipotle’s twitter account, known for having one of the most social, appeared to have fallen prey to the works of a hacker.  @ChipotleTweets released a stream of tweets that appeared to be a list of commands to Siri about directions, google searches, and texts. Tweets

Later on during the week, Chipotle admitted to the public that the twitter hack was just a publicity stunt tied to their 20th anniversary campaign, “Adventurrito.”  This announcement received mixed reviews from critics and fans, saying that the fake hack broke the trust of their customers.  This move is not that uncommon, with MTV and BET faking account hacks for publicity only a few months ago.

There is no doubt that the fake stunt increased Chipotle’s publicity; they gained 4,000 followers in a day, as well as publicity all over news and social media sites, but is this success worth their deception?

When it comes to faking account hacks, a real one is a nightmare for community managers to imagine.  But, a planned hack gives off an air of shameless self-promotion, leaving fans and followers feeling foolish.  Social media has helped many brands come closer to their customers, but alienating them on these sites can destroy their long built reputation.

 

chipotleChipotle was able to shy away from alienation and deception by giving their hack an underlying purpose; Adventurrito clues.  The puzzle of the day that Sunday was about the ingredients in Chipotle’s guacamole, so some of the tweets that appeared to be Google searches and texts were actually hints on the puzzle.  Chipotle has been hiding clues for their Adventurrito puzzles across all media, so the purpose of the hack was to follow along with these other hidden clues.

Instead of harmful tweets that might look even worse on the brand, Chipotle made sure their tweets were planned well, shying far away from anything hateful or controversial.

Planned social media hacks can appear to be bottom of the barrel self-promotion, but if executed with a deeper plan, such as clues for a contest, Chipotle is helping their customers, along with themselves.

Was Chipotle’s fake Twitter hack a terrible misstep in their otherwise untainted social media reputation?  Or was it a creative reinforcement to their Adventurrito campaign? Share your thoughts with us in the comment section below, and on our Twitter and Facebook!

08
Aug
13

Social Media Marketing: American Eagle’s Skinny Skinny Jeans Touches Millennials

Thanks to Twitter and Facebook, brand engagement is at an all time high.  Some brands have dormant accounts, rarely posting anything, while others have been able to turn their brands into personal, interactive and dynamic engagement tools.  The latter has been able to increase revenues and sales, while also building a positive brand image.  These lively accounts also provide a unique opportunity for followers, giving them exclusive information on the company, sales promotions and contests, as well as first looks at new products on the horizon.skinny-skinny-jeans

American Eagle Outfitters, a clothing store for the millennial market, was able to leverage their social media followers into customers when they brilliantly pulled off a hip, funny April Fools practical joke.  On April 1st, American Eagle made the announcement that they were producing the next big thing in fashion; spray on skinny jeans.  The “skinny skinny” jeans came in a spray can, and were going to be the tightest jeans in the market, following the trend in the millennial fashion world of skinny pant-cuts.  American Eagle produced photos of models, male and female, sporting the new jeans, as well as videos of the jeans in action.  The lighthearted joke received significant press coverage, increasing their exposure, and was a great success to their established brand image of a hip, young company with a fun side.

old_spice_internetOther brands, like Old Spice, have also been able to turn their brands into exciting sources of brand engagement.  Old Spice used their famous “Smell Like A Man” campaign model, Isaiah Mustafa, for an interactive Q&A with Twitter followers.  Followers would tweet their questions, and within minutes would receive a YouTube video response from Isaiah Mustafa and the Old Spice team.  Old Spice’s interactive accounts have made them the leader in body wash and deodorant sales.

It is clear that when used for its purpose, social media networks of brands can produce increased revenue and brand perception.  Social media is able to bring brands closer to their consumers and reinforce a continued brand experience.

What do you think of American Eagle’s April Fool’s gag?  Was it a positive use of brand engagement like Old Spice’s?  Let us know in the comments section, as well as on Twitter at @weise_ideas and Facebook!

06
Jun
13

Google Glass: Cool Technology or Pain in the Glass

Google GlassThe latest technology that’s receiving worldwide buzz among tech and gadget gurus is what Google calls “Google Glass”. Google Glass is Google’s endeavor to make wearable computing, i.e. smart glasses, mainstream.

Glass was first described as being simple to use, allowing users to record what you see, hands-free, even sharing what you see live, and having directions right in front of you. However, Google hasn’t quite worked out all the kinks yet, and Saturday Night Live reminds us that Glass is still in the early stages.

But the idea behind Glass is still pretty amazing. So, what makes Glass so “smart”? What can they do that other glasses can’t? Glass has a built-in camera, microphone and GPS. Once it is engaged, it is capable of many actions including: taking photographs, recording video clips, searching for answers on Google, showing calendar reminders, etc.

Voice activation is used to control Glass with certain commands, Google describes some voice commands as, “say ‘take a picture’ to take a picture,” “speak to send a message,” and so on.

The wearer can see what the screen is projecting simply by glancing up. Google released a “How It Feels” video to show those interested what it would be like wearing Glass, if you dare.

The glasses are set for release late 2013. The hefty price for smart glasses? $1,500.

With the launch of these glasses, two groups have been formed, the lovers and the haters. Which Glass group do you fall into and why? Tell us your opinion! Leave a comment below and be sure to follow Weise on Facebook and Twitter to receive news and industry updates.

21
Nov
12

Weise’s List of Thanks

Thanksgiving has come around once again, and we want to voice what it is that the people here at Weise are giving their thanks to this year. The holidays always remind us of how fortunate and blessed we are within our own lives. Along with the gift of health and happiness, which we each appreciate deeply, we want to personally express our thanks to our clients who have put their faith in our ability to execute their marketing programs.

That being said, we thought we would also express our thanks for the other, perhaps overlooked, abundances within our office. Along with health, happiness and our honorable clients, here are a few things the Weise team is thankful for:

1. Hilarity

If working in the marketing and advertising world has taught us anything, it is the power of having a sense of humor. Thank you to everyone at Weise for knowing when it is time to laugh at ourselves, at each others’ jokes (whether funny or not) and at our frustrations. Laughter is contagious, and we are thankful we have caught it.

2. Humility

One of the best things about our office is the lack of rank. We are an integrated agency and everyone’s opinions and ideas are heard and appreciated. Sure, we win awards every now and again with one of our brilliant concepts, but for the most part egos aren’t part of our vocabulary. Thank you everyone at Weise for playing nice in the Weise sandbox.

3. Hip-ness

Yeah, we are a hip crew. Thank you everyone at Weise for keeping up with the times and using that know-how to bring the newest and coolest ideas with you to work everyday. Yes, we even know how to gangnam style.

4. Hump Day

Because who isn’t thankful for Hump Day. Wednesday means we survived the harder half of the week! Thank you everyone at Weise for making work an enjoyable place, but lets be real, everyone loves the weekend and ski season is just around the corner.

5. Hacky Sack

Not yet an acquired skill, but we think it’s a great invention. Thank you everyone at Weise for one day playing a killer game of office hacky sack.

Happy Thanksgiving!!! We hope your day of thanks fills your soul and your belly! What is it that you are thankful for? Share with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

06
Oct
11

The Passing of Steve Jobs and The next generation iPhone and iOS

With visionary Steve Jobs passing Wednesday, millions of people around the world mourn. From CEOs to celebrities to everyday people. Jobs, chairman and former CEO of Apple, changed the way we use technology. From designing the first commercially successful personal computers, to the creation of Macintosh, to iPods and iPhones – Jobs’ profound impact has forever changed the way we interact with technology and the way we live our lives. He will be missed.

Before Jobs passing, the company he co-founded made a big announcement that may have caught some off guard.

Apple’s first big announcement with Tim Cook as CEO may not have been what people were expecting. Rather than releasing the rumored iPhone 5, Apple announced the iPhone 4S that focuses on internal changes.  It is set to release October 14 with preorders starting October 7.  It will retail for $199 for the 16 GB model and $299 for the 32 GB model.  The iPhone 4S has a similar look to the iPhone 4, but is faster, has a better camera and some more changes to the internal software.  It was also announced that Sprint will be the third U.S. carrier to carry to iPhone, joining AT&T and Verizon.

Here are a few features of the iPhone 4S:

1.)   Camera: The iPhone 4S will have a camera that has 60 percent more pixels and can shoot 1080p high-definition video. According to Phil Schiller, a senior vice president in charge of product marketing, the iPhone 4S will be the best camera some customers have ever owned.

2.)   Faster: The iPhone 4S features Apple’s custom A5 chip, the same dual-core chip in the iPad 2. Everything will be noticeably faster: Web pages will load twice as fast, applications will launch and run faster, data will download twice as fast.

3.)   Your virtual personal assistance: 

It is called Siri and it lets you use your voice to send messages, schedule meetings, place phone calls, look

up information and more. Ask Siri to do things just by talking. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much and you’ll keep finding more and more ways to use it.

Apple’s iOS 5, which was announced in June, will be released October 12. This includes a lot of new features including the iCloud that can store all your information on all your devices without syncing them. It is your hard drive in the sky. iOS 5 will be free unlike before when it would cost customers $10 to upgrade their operating systems.

Apple showed it may be on the inside that counts. Are you convinced or are you going to continue to wait for the new style iPhone 5? Let us know what you think, post a comment, reply to us on Twitter @Weise_Ideas or find us on Facebook. We’d also love to hear from you about Steve Jobs impact and what the technologies he spearheaded creating have done to impact your life.




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