Archive for the 'Social Bookmarking' Category

27
Feb
12

Move over Facebook, there is a new social media channel in town

Pinterest has turned the act of “pinning” into a downright obsession among its 10 million users, providing never-ending pages of images that suck you in and leave you scrolling for more.  Needless to say, this site has taken procrastination to the next level.

Maybe it is the ease of pinning a variety of interests to your own boards that other people can “like” as well, or maybe it is just simply enticing because of the wealth of diverse images at your fingertips.  In any case, the female fan base has found reason to take up pinning as their new hobby.

Not only is Pinterest surpassing Facebook, Tumblr and the like in driving traffic to top websites such as marthastewartweddings.com, cookinglight.com, and self.com but according to The Week, it is doing so at an exponential rate unseen in other social media channels.

Once an image is repined, it is exposed to an entire new circle of people.  A cycle of advertising exposure that is essentially never-ending.

It makes sense, then, that businesses should jump on board this speed train.   And that, my friends, is exactly what is happening.  Because when it comes down to it, this is target marketing at its finest.

Businesses considering Pinterest can:

  1. Create their own pin boards that represent their company and their values. Think past and future designs, products, interesting product uses, ect.
  2. Smaller companies can even go as far as pinning interests that its employees have, making their company more personally relatable.
  3.  Add pin buttons (similar to the Facebook “like” button) to their website so people surfing their site can follow their boards on Pinterest.
  4. Feature new and upcoming products on these boards so the company can get a feel for the popularity based on the number of repins.  In short, it is test marketing without the legwork.

Obviously Pinterest is a great social media channel for any company who is advertising products that can be represented visually (food, magazines, fashion, automobiles, home improvement, art, etc.).   But it doesn’t have to stop there.  For instance, travel agencies can use visually enticing beaches or monuments to capture attention and fitness centers can use images of fit models to make people stop, think and click for more.

When it comes down to it, the basic psychology is this: people want to share their interests, but more importantly they want what everyone else has.  The higher the repin number, the more appealing that product becomes and the more attention it gets.

What do you think about Pinterest and how is your company including it in your social media efforts?  Have you pinned today?

19
Oct
11

How influential are you online?

Have you ever wondered what presence you have online? There is a way to find out. Klout.com is a website that will measure your influence across your social networks. It takes your Facebook, Twitter, Google+ and any other social media sites and gives you a score. It uses variables from these sites such as friends, followers, retweets and posts. It measures these variables and gives you a score in three areas. Your true reach (how many people you influence), amplification (How much you influence them) and network impact (The influence of your network). It then combines the three scores and gives you a final score on a 1-100 scale with 100 being most influential.

Your True Reach is the number of people you influence. When you post a message, these people tend to respond or share it. Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score. Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.

I’m sure by now you are at least a little bit curious about what your score might be. You should go play around on Klout.com and find out what your score is. Link it to your Facebook, Twitter, Google+, blog, LinkedIn and all your other social media sites to make sure you can get a score for all the sites you use.

Your score isn’t always going to be the same. You may sign on one day and be up a few points because more activity has been going on in your social media world and other days it may be down a few points because of lack of activity. You need to be consistently active in your social media to keep your Klout score increasing.

What is your Klout? Mine currently is 37. Share with us what you think of Klout and if there are other services that you think are more valuable.

02
Sep
11

Are we ready for flu season?

Are we ever going to have a worry-free season? In summer, we liberally apply sunblock to prevent skin cancer. In winter, we wash our hands often to fight against viruses. The spring brings pollen and allergies to battle and of course fall is the best time to get vaccinated against common flu. With flu season right around the corner we wanted to bring attention to public health communication in social media by taking a look at a successful campaign.

Social media has become an integral part of immunization communication for many public health organizations, nonprofits and health care providers. The Colorado Children’s Immunization Coalition (CCIC) has created an award-winning campaign, Immunize for Good, designed to answer parents’ toughest questions about childhood vaccines and reinforce a parent’s choice to vaccinate.

As a statewide nonprofit, CCIC works with community organizations, health care providers, public health departments, businesses and policy makers to ensure children get the vaccines they need to keep Colorado healthy. A 2010 national survey shows that while 88 percent of parents follow the CDC-recommended vaccine schedule, more than half, 54 percent, have concerns about vaccines. In response to these concerns, CCIC, in partnership with the Colorado Immunization Program and the Vaccine Advisory Committee of Colorado, launched this exciting and content-rich social media campaign in order to encourage parents to vaccinate and reassure them that they are making the best decision for their child’s health. Parents were informed about the benefits and potential side effects of the vaccinations thru Facebook and Twitter. The campaign was very successful, helping increase awareness of new studies proving the safety of immunization and helping answer questions for concerned audiences. This campaign showcases that social media can be a powerful tool to raise awareness for public health organizations and health care providers.

To learn more about what CCIC did to make a successful communications campaign, visit them on Twitter or follow them on Facebook. If you are looking for a way to learn more about social media and health communications, join me for a Coffee Talk session with the Colorado Healthcare Communicators on Wednesday, September 28. I’d be happy to discuss your organization and how social media might help reach your target audiences.

21
Dec
10

The Sunset is Delicious

A leaked image of a slide intended for internal use shows Yahoo!’s plans to sunset the social bookmarking service Delicious. Not only does this incident provide evidence of the lack of a social media plan for Yahoo!, but also illustrates the power of social media.

Delicious allows users to tag, save, manage and share web pages from a centralized source. It improves how people discover, remember and share information on the Internet. Delicious made tags a flexible alternative to folders, pioneered the idea of ‘following’ other users (pre-cursor to Twitter) and began sharing information with the world (sounds like Facebook).

In most circles, ‘to sunset’ a service means to let it expire or kill it off. Through the power of social media, Delicious users saw the leaked slide and presumed the worst.  With no announcement from Yahoo!, users started investigating alternatives like Pinboard, Zootool and StumbleUpon.

First Yahoo! simply blamed the press for reporting the information in the leaked slide. Now, Yahoo says that there is not a strategic fit with Delicious. From a December 17 blog post, Yahoo! says, “we believe there is a home outside the company that would make more sense for the service and our users.”

Delicious remains functional, however since Yahoo! purchased Delicious in 2005, it hasn’t generated any new innovations or improved its core service.  However, even with the management ignoring Delicious, it’s a fantastic resource for finding links, stories and the latest news. Also, you can easily follow friends to see what they’re reading on the web.

If Yahoo! sells Delicious, what will happen to the other popular Yahoo!-owned service, the photo sharing site Flickr?

Tell us if you use a social bookmarking service and which one you like best. Share your ideas with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.




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