Archive for the 'MySpace' Category


Social Media Marketing: What Brands Can Learn From “Mother Monster”

What could your brand do with 40 million followers on Twitter?  What about 45 million?  Celebrities such as Lady Gaga and Justin Bieber send out tweets daily to this amount of followers, while their fans continuously respond with compliments, love, and devotion.  So, what can brands learn from these enormous celebrities about how to create an engaging and interesting social media presence?lady-gaga-social-media-tactics

 1—Create A Culture

“Little Monsters” may be a little to eccentric for a company to call their customers, but the united culture is something to strive toward.  Lady Gaga has managed to turn her fans into a loving, supporting culture.  “Mother Monster,” as she’s called, has given her fans a home, and a sense of belonging.  Customers, consumers, and users are all terms that are too disconnected.  A brand should show their customers that they have a subculture that their buyers belong to; a family they didn’t even know existed until they started using your product and service.  Make your customers be proud to be your “little monster.”

 2—Believe In Your Message, But Don’t Take Yourself Too Seriously

Sarcasm is now a language within itself.  Sarcasm and humor demonstrate personality, which is crucial to a company’s social media presence.  You want to offer a human aspect to your accounts so fans and followers know they aren’t just engaging with a robot.  Lady Gaga is never afraid to poke fun at herself, her songs, her crazy sense of fashion, and the world around her.  Showing personality helps followers relate to your brand’s voice and feel like they know you.

LittleMonsters-Private-Beta 3—Encourage Collaboration

Shockingly, the people that know your customer base the best are your customers!  Lady Gaga took notice that her fans were just as artistically inclined as her, and opened up her own social network,  This site has provided a community for her monsters to share their art, while also creating relationships based on acceptance and their love for Gaga.  Opening up an opportunity for customers to use their creativity with your brand can help build loyalty towards your brand.

What are other celebrities that companies should learn lessons from?  Or what are other lessons that can be learned from the big names in music, movies, and TV?  Share with us in the comment section below, and also on our Facebook and Twitter!  Also, check out how we create brand cultures on social media at


Create your own social network

Picture 25Ever heard of Ning? I hadn’t either until I read an interview with its CEO and co-founder on Ning is a digital media company that lets people create their very own social networks, for free. From what I can tell, it’s kind of like a blog, Facebook, MySpace, YouTube, LinkedIn and Twitter all rolled into one customizable site.

According to comScore, Ning had approximately 5.2 million unique visitors in March 2009. This is “an almost unbelievable 314 percent year-over-year increase,” explains

The interesting thing and Ning (rhyming unintentional) is that it enables users to focus on their favorite people and interests. For example, one Ning network is all about Corgis, others focus on public relations, some are about Beyonce, and others highlight ice cream businesses (those may be my favorites!). The networks people have started pretty much run the gamut on topics. If you can dream it, you can have a social network about it (within legal limits, I’m sure).

Ning seems to be all about “mapping the world’s interests and passions”, according to the CEO and co-founder, Gina Bianchini. I find this concept very interesting, as a good part of my job is to reach consumers through their interests and passions.

A few hours ago I had never heard of Ning, but now I’m going to follow them and their networks much more closely. It seems to be a fast-growing company with huge potential in the social media world.

Are there any new social media sites you know of? Any you think are the next Facebook or Twitter? Share them with us.


Salvation Army’s Social Media

Travis has been going on and on about the Salvation Army’s ads on Denver buses. He particularly likes their slogan “When you put money in our kettle, expect change.”

His enthusiasm prompted me to see what the organization is doing this holiday season by way of PR, and I was quite pleased to read about the social media efforts they’ve begun to help combat decreasing traditional kettle donations.

The story “Can social media fill Salvation Army kettles?” on, highlights the organizations online networking initiative that utilizes Facebook and MySpace to “reach a younger, tech-savvy audience and foster giving despite widespread belt-tightening.”

These efforts seem to be working. Online donations, which include donations received both through The Salvation Army’s Web site and virtual kettles, are up from this time last year. Plus the reward for top-grossing “team kettles” – an authentic red kettle signed by the Jonas Brothers, the pop musical group who appear in their TV ads (see ad below) – can only stand to help fundraising, given this particular demographic.

As I mentioned above, I was pleased to see an organization using social media for the holidays and even more pleased to see them using it well. It’s heartwarming to know that despite the down economy people are still giving, even if it’s not in the traditional way.

To read the full story, click here.

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