Archive for the 'Location Based Social Media' Category

11
Sep
13

Social Media and September 11th: Small Memorials, Big Impact

Social media has allowed us to remember September 11th through not just major memorials, but small ones, that have just as much impact. Platforms ranging from Facebook to Twitter to Instagram provide an outlet for memorials for those tragic events that touched all of our lives and indelibly changed our nation.nypd

Last year, New York Police Department was able to honor the different officers whose lives were lost during the attacks on the World Trade Center.  The Twitter account posted the names of the officers, as well as their end of tour date; 9-11-01.  These updates served as a reminder of the many public service workers who gave their lives to help citizens of New York that fateful day.

Twitter and Facebook have provided other unique venues for the public to share their emotions and stories in this continuously busy world.  Last year, Twitter was trending with stories of where each user was when they found out about the attacks.  Different age groups were able to illustrate the spectrum of emotions felt when the news of the attacks first broke.  Younger users told how they were in kindergarten class during the attacks, and had no idea what exactly had happened.  While the older population was able to see the news in their office or on their way to work.

September11In addition to a platform for stories, the Internet has become a place for remembrance in lieu of expensive and time-consuming memorial services.  Life unfortunately does not stop on difficult anniversaries, but that does not mean Americans cannot share their thoughts and prayers for each other.  A simple status update or tweet provides a short moment of silence, when the day doesn’t allow for a memorial service.  According to social media experts, these brief mentions have also helped to increase awareness of the importance of any day, which might have been forgotten years later.

Whether it is a moment of reflection, prayer, patriotism, or remembrance, social media has forever changed how Americans will commemorate September 11th, and all that was lost on that day.

How else have you seen others using social media to commemorate 9/11?  Tell us in the comments, and on our Facebook and Twitter pages.  Be sure to visit our website and learn more about our agency and all that we offer in social media.

15
Aug
12

MOLOSO: Rewarding your loyal customers through mobile and social media

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We’ve heard it over and over again: social media is a great, cost effective way to drive traffic into your business and create better brand awareness.

But what about the people who already know and love your brand? It is time that you show your loyalty customers some love.

First, ask yourself what makes your loyalty customers special and what do you want to accomplish? Do you want them to buy more or buy more often? Knowing your goals and the personality of your target audience is key is determining how likely they will respond to your attempts to reward their loyalty.

Second, do not forget about your social-loyal (SOLO) customers. For example, I am a huge SOLO customer of Dunkin Donuts. I follow them online and as soon as the Denver franchises open I will be a loyal buying customer. Here are a few ways to make your loyalty customers feel special:

Texting: Life revolves around our mobile devices. It has been shown that 73% of Americans send and receive text messages. This is a personal way to reach your loyal customers to offer them exclusive time-sensitive offers, notify them of their membership status and bring them in during your slower hours. Check out these examples:

  • Nail Salon: Monday & Tuesday special: free member only upgrade!
  • Frozen Yogurt: You only need 3 more purchases to qualify for a free 10 oz yogurt!

Facebook, also known as the face of social media, visually advertises your business, and allows you to interact with your followers. Loyal customers want to feel special, and through Facebook you can have conversations with them, give away specialty membership contests and reward loyal customers from their Facebook Check Ins.

Also, do not assume your loyal customers know all of the services you provide. Use Facebook to further advertise add-ons, special events, catering, monthly specials and new offers. If they are following your page, they are interested. They will be excited to know they can get more products and services than they may have thought.

  • Chick-fil-A: they offer their catering information (seemingly less known to the public) and (to date) have 2.4 million people talking about their page, and 6.2 million likes

Foursquare: Nearly half (46%) of American adults are smartphone owners as of February 2012. Foursquare is an app that lets you ‘check in’ at the businesses you frequent. If you go to one place more often than your friends do, you become the “Mayor.” The race to become the Mayor gives customers incentive to go, and to go repeatedly. You can further emphasize this incentive by offering the Mayor free products, upgrades, discounts and invites to exclusive events.

  • Arby’s Mayor special: they get to sit in the “4Square Mayor Booth” and get to taste test new sandwich offerings. They also get the special badge on their Foursquare profile.

Twitter: Tweeting may have less impact on purchasing behavior, but is a great outlet to educate your loyalty crowd. Customer service via Twitter is also useful because it will reach a vast number of customers and show them that you are concerned with their happiness. Exclusive offers for free products can also be advertised through a link to sign up with your membership or by registering to join your clientele base.

  • Morton’s: Peter Shankman tweeted to his 150,000 followers, “Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, Thanks :)” – and they did!
  • Subway: incredible customer service through conversations with their followers regarding what they like and dislike.

With 12 million Americans using social media daily, you have a high probability that your loyal customers will be reached and appreciative that you have taken the initiative to thank them for being loyal. A little appreciation will keep them coming back, and more importantly, spreading a positive word about your business.

What advice do you have for businesses that are trying to reach their loyal customers? Give us your thoughts from the loyal customer point of view on Facebook at Weise Communications or on Twitter @Weise_Ideas.

16
Nov
11

Four Ways to Improve Foursquare

Foursquare, the location-based social media service, has implemented two significant improvements to the service. They have integrated with Groupon to identify when a discounted offer is available for a specific location. Also, they have made home addresses private, which will hopefully mean fewer sites like ‘Please Rob Me’ mocking social media over sharing and identifying when you are not at home.

In the spirit of helping make the service better, here are four ways that Foursquare can become a better social media experience for users, businesses and opportunity for marketers:

  1. The establishment/location should be alerted that a user has checked in. Whether the store manager gets a text message or there is access to a group Twitter account, someone at the location should know when a Foursquare user has checked into their establishment. There is one location that I have been the mayor for more than six months and visited for 28 straight weeks with at least one check in per week. So far, ZERO acknowledgement from management.  The marketer in me wants them to know I am loyal and in return they should consider providing some recognition that will encourage me to spread news by word of mouth or social media. I know this will not be popular with all establishments, as I have heard from retailers that they do not want to ‘pay’ Foursquare to recognize someone that has already entered their store.
  2. The leaderboard and points are irrelevant – connect them to something of worth or simply eliminate them. This is the portion of Foursquare that feels like a frequent flyer program as I accumulate points with every check-in; but there is no cashing in my points for a romantic getaway to Napa Valley. In fact, the most often question I am asked by a non-foursquare adopter is, “A 5 point check-in? What did that get you?” I would be in favor of a donating my points to a charity and that charity can redeem the points for a monetary donation. But, for that to happen, the points need to mean something.
  3. Create another layer of recognition besides mayor. Foursquare has designated the person with the most check-ins over a rolling two-month period as the mayor. Since many locations are offering specials and discounts to the person holding the mayorship, it can be desirable to be the mayor. However, there are many valuable, loyal customers that cannot breakthrough to become mayor of a location. For today’s purpose, let’s call them a patron. Establishments should consider a loyalty bonus for a patron based on repeat visits over a short period. The offer can be less than the mayor’s offer to encourage a patron to strive to mayorship and still recognize the patron for being a valued customer.
  4. Enrich the experience at events. On Nov. 17, I am attending the Thursday night NFL game between the New York Jets and the Denver Broncos. Wouldn’t it be great to have a video highlight from the game broadcast for someone viewing my check in? You know, actually sharing information. This summer, I attended the Peter Gabriel concert at Red Rocks. When I checked into the event it would have been great to have a live video link for others to share the experience, a connection to his Facebook or My Space page or at least a link to iTunes to allow someone to purchase music. This is also an opportunity for ‘Swarming,’ Foursquare’s moniker for a location with a lot of concurrent check-ins. The idea is: everybody is here, you should be too! However, if I am engaged at a great networking event or an awesome happy hour, I am way too busy to check-in. How swarming can someplace be if you are stopping to tell everybody about it? There should be an automatic check in Foursquare pre-set option. For example, if my phone is at a place for 20 minutes with 200 other Foursquare users, it automatically checks me in – and you’ll know it’s really swarming.

We are convinced that location-based social media can be a powerful marketing tool. Many of our franchise clients would benefit greatly from a robust location-based program, but only if they can see a spike in repeat visitors.

Have you had good experiences with Foursquare? Want to add to this list, share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise_Ideas.




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