Archive for the 'Google Plus' Category

11
Sep
13

Social Media and September 11th: Small Memorials, Big Impact

Social media has allowed us to remember September 11th through not just major memorials, but small ones, that have just as much impact. Platforms ranging from Facebook to Twitter to Instagram provide an outlet for memorials for those tragic events that touched all of our lives and indelibly changed our nation.nypd

Last year, New York Police Department was able to honor the different officers whose lives were lost during the attacks on the World Trade Center.  The Twitter account posted the names of the officers, as well as their end of tour date; 9-11-01.  These updates served as a reminder of the many public service workers who gave their lives to help citizens of New York that fateful day.

Twitter and Facebook have provided other unique venues for the public to share their emotions and stories in this continuously busy world.  Last year, Twitter was trending with stories of where each user was when they found out about the attacks.  Different age groups were able to illustrate the spectrum of emotions felt when the news of the attacks first broke.  Younger users told how they were in kindergarten class during the attacks, and had no idea what exactly had happened.  While the older population was able to see the news in their office or on their way to work.

September11In addition to a platform for stories, the Internet has become a place for remembrance in lieu of expensive and time-consuming memorial services.  Life unfortunately does not stop on difficult anniversaries, but that does not mean Americans cannot share their thoughts and prayers for each other.  A simple status update or tweet provides a short moment of silence, when the day doesn’t allow for a memorial service.  According to social media experts, these brief mentions have also helped to increase awareness of the importance of any day, which might have been forgotten years later.

Whether it is a moment of reflection, prayer, patriotism, or remembrance, social media has forever changed how Americans will commemorate September 11th, and all that was lost on that day.

How else have you seen others using social media to commemorate 9/11?  Tell us in the comments, and on our Facebook and Twitter pages.  Be sure to visit our website and learn more about our agency and all that we offer in social media.

19
Oct
11

How influential are you online?

Have you ever wondered what presence you have online? There is a way to find out. Klout.com is a website that will measure your influence across your social networks. It takes your Facebook, Twitter, Google+ and any other social media sites and gives you a score. It uses variables from these sites such as friends, followers, retweets and posts. It measures these variables and gives you a score in three areas. Your true reach (how many people you influence), amplification (How much you influence them) and network impact (The influence of your network). It then combines the three scores and gives you a final score on a 1-100 scale with 100 being most influential.

Your True Reach is the number of people you influence. When you post a message, these people tend to respond or share it. Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score. Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.

I’m sure by now you are at least a little bit curious about what your score might be. You should go play around on Klout.com and find out what your score is. Link it to your Facebook, Twitter, Google+, blog, LinkedIn and all your other social media sites to make sure you can get a score for all the sites you use.

Your score isn’t always going to be the same. You may sign on one day and be up a few points because more activity has been going on in your social media world and other days it may be down a few points because of lack of activity. You need to be consistently active in your social media to keep your Klout score increasing.

What is your Klout? Mine currently is 37. Share with us what you think of Klout and if there are other services that you think are more valuable.

11
Aug
11

Is Google+ Creating a New Type of SEO?

As Google+ keeps growing, many people are wondering, what will the new ‘+1’ feature do for SEO?” Will Google searches give a search advantage to sites that have been “+1?”

We believe Google+ is essentially going to put a different spin on searching.  The +1 button is similar to Facebook’s “like” button.  However, Google is taking it one step further.  If your friends and family recommend content with the +1 button, this content is going to become more relevant in your searches. SEO Scheduler discussed what Google insiders said about this new +1 feature:

“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1’s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we’ll be starting carefully and learning how those signals affect search quality.”

Essentially Google+ is turning SEO into SER, Search Engine Relevance.  And the relevance part is if people you know “like” certain content. The ability for this to change the way you get content from searches is going to be a slow process, so no need to worry just yet.  First of all, you must be signed into Google+ for this to have any affect on the content Google gives you.  Also, until you build your Google+ circles and recommending content reach critical mass, the social search feature isn’t going to have much impact.

Another thing to be aware of is that Google has not yet set up profiles for businesses.  You may notice that in order to get information from a business on Google+ page, it must be from a specific person, not the business.  For marketers, once business profiles are implemented, jump on the bandwagon ASAP.  This will definitely improve SEO and allow a business to utilize “relevance searching” to your advantage.

Our best advice today is to be keenly aware of Google+. Start by implementing +1 buttons on websites to get better page rankings. However, there is no need to immediately change the way you create SEO. Our prediction is that social searching could be HUGE in the near future!

Props to Natalie Kleopfer for her research and contributions to this story.

Let us know if you have started implementing +1 buttons and if you are using Google+. Share your thoughts on the impact of Google+ with us on Facebook at Weise Communications and follow us on Twitter at @Weise_Ideas.




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