Archive for the 'Email' Category

06
Aug
13

When Healthcare Communication is Tricky: The Business of Physicians and Email

ImageEmail has been a routine communication channel for so long that the majority of us use it on a daily basis without question. Healthcare professionals are among the last of service providers to not utilize email as a form of communication with the people they serve. But in the healthcare field, emailing practices between physicians and patients is a controversial discussion.

It can be argued that utilizing electronic communication is vital in developing relationships between a doctor and his/her patient, while allowing for open communication. Others worry about legalities that may arise with the lack of privacy that often accompanies online emailing.

Those in support of physicians emailing with patients state that it is beneficial when scheduling appointments, eliminating the frustration of phone tag. Using email improves efficiency and allows doctors to make themselves readily available to patients when a visit isn’t necessary, but medical advice or discussions is required.

ImageOpponents dispute the positives of emailing in the healthcare field, stating that emailing has the potential to cause an array of legal issues. Privacy of emails and the possibility of hackers is a major concern among many. Some also insist that electronic communication between doctors and patients is no way to practice medicine. While emailing back and forth, a doctor misses out on necessary body language, facial expressions, tone of voice, etc. that is typically witnessed during an in-person doctor’s consultation; appropriate and accurate care can suffer as a result.

Because an array of legal problems can arise, only engaging in email communication on an extremely limited basis could be a compromise. Sticking purely to scheduling appointments or sending test results, while making sure not to reveal any confidential medical information.

Email seems to be an inevitable part of doing business. Do you think that healthcare should adapt to the extreme popularity of electronic communication to build bonding relationships between doctors and patients or continue to communicate traditionally, avoiding security and legal issues?

Tell us your thoughts in a comment below, and on our Facebook or Twitter.

05
Jan
11

Branding Content: How creating a persona for your brand creates ROI

Branded content is essentially a fusion of entertainment and advertising that has been around for decades, just think of soap manufactures and the soap opera. With social media and the increasing prevalence of mobile apps in our daily lives, branded content seeks to have an increasingly large role in marketing and advertising of brands in the future.

Branded content can be anything from a short film, music, game, blog, mobile app, newsletter, blogzine, microsite or real-life event. The content merely exists to entertain and educate the consumer, while conveying subtle brand messages in the mean time. But more than this, branded content creates a persona for your brand and helps engage target audiences in a reciprocal relationship.

The idea for a brand is to listen to online conversations and establish what interests your target audiences. Is there a need or desire for certain information? Can you provide that information in an engaging way?

The most successful branded content programs are able to blend messaging in a seamless and transparent fashion, while still getting the information across to the consumer. Branded content creation serves several purposes: customer entertainment, stealth advertising and social engagement.

An industry that has embraced branded content is the fashion industry (see Louis Vuitton’s NOWNESS), but other brands that get it right are:

The iFood application allows users to:

  • Email or print coupons for Kraft products or even add them right to your store savings card.
  • Find recipes and post the ones you love to Facebook
  • Scan and enter a barcode to add to a shopping list or find recipes
  • Print shopping lists, coupons, and recipes
  • Get detailed recipe directions and even video tutorials
  • Set alerts about planned recipes, recopies of the day or special offers
  • Find a retailer to buy your products

Now, tell me that wont build more consumer loyalty?

Branded content is about creating an experiential story; It’s about crafting stories though every communication tool – signage, display advertising, print, radio and television ads, that are then translated to the web, social networks and now mobile apps. In the end it really comes down to knowing your customer extraordinarily well. By consistently engaging your audience via editorial content that is expertly mixed into the e-commerce landscape, you can tie sales. The best social media and branded content executions out there are driven by narrative, not commerce.

Branded content is quickly becoming a cost effective, long-term online marketing strategy that industries will continue to utilize as brands and retailers look for new, innovative ways to connect with customers online.

What impact do you think branded content can have on consumer behavior and where do you think this technique is headed in the future? We’d love to hear, so post a comment on The Side Note Blog, send us a tweet @Weise_Ideas, or find us on Facebook: Weise Communications.

16
Nov
10

Facebook launches email service – will security issues follow?

Facebook has revealed its latest innovation – an overhaul of messaging. The basic premise behind the change is that users can send messages to Facebook friends and friends will receive the message in the format they prefer: e-mail, instant message or text message.

According to a recent survey from the Pew Internet & American Life Project, text messaging has surpassed face-to-face contact, e-mail, phone calls and instant messaging as the primary form of communication for U.S. teens.  E-mail use was the lowest — only 11 percent of teens said they use it every day to interact with friends, compared with 54 percent who said they text daily.

The new Facebook messaging should be very appealing to teens and others that prefer a chat-styled version of email. There are no subject lines and no cc line; so, it is a one-on-one conversation. Facebook modeled the messages overhaul after the chat feature on the site and reduced the number of steps required to send a message.

All Facebook users will be offered “@facebook.com” email addresses that match their public usernames. Facebook CEO Mark Zuckerberg said, “This is not an email killer. This is a messaging system that includes email as one part of it.”

For marketers, this development merits watching to see if the adoption of Facebook messaging alters the methods of communication. Facebook explains that it will segregate messages by sender and put the ones from friends in a social inbox. So, a message from a best friend doesn’t get sandwiched between a bill and a bank statement.

As I see it, the major hurdle to overcome is Facebook’s faulty security record. The latest can be read here: Facebook faces new security issues: Top Apps leaks your personal data! There are multiple stories of personal information being made public and if the revamped messaging service is unable to reverse concerns about Facebook security and privacy, adoption will undoubtedly be negatively impacted.

Tell us if you think Facebook messaging will significantly change online communication, or if you think services like Gmail, Yahoo!, Hotmail and Outlook are too strongly woven into our daily lives to be concerned. Share your ideas with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

 

25
Aug
10

Google Labs improves Gmail Undo Send button

Gmail has implemented an instant regrets button for anyone that prematurely hit the ‘send’ button on an email. This has the possibility to be a great feature for the more than 180 million Gmail users.

Have you created an email and hit the send button before attaching the file you referenced in the email? Have you written an email that you didn’t quite proofread and had some content you would prefer not to be delivered?  For users of Google’s Gmail, there is a feature to get you out of the situation.  There is an ‘Undo Send’ button that gives the email author up to 30 seconds to retract the email after hitting the send button.

This feature is a part of Gmail Labs, therefore it is in testing phase and may not always work as explained, so don’t rely on an Undo Send button to alleviate remorse.

For a step-by-step guide through Gmail Labs explanation of setting up the “Undo Send Feature”, check out this article on Mashable.

Have a great instant regrets story where an Undo Send button would have been handy? Please share your best stories.

For more updates on interesting technology updates to incorporate into your marketing program, you can find Weise Communications on Facebook and follow Weise on Twitter.

30
Jul
10

Why aren’t more Companies Integrating Email with Social Media?

Less than 40 percent of small businesses integrate email with social media according to a study by email marketing company AWeber.  Too often businesses believe email campaigns compete with social media instead of complimenting their Facebook, Twitter, LinkedIn and Foursquare efforts.

Start small if you have to – the AWeber study found the two most common email integration tactics were tweeting email newsletters and distributing blog entries by email.  It will be up to savvy marketers to lead businesses past elementary integration toward more sophisticated techniques for email/social media integration. We expect to see more businesses utilize email in the future to:

  • Launch viral marketing campaigns/referral programs
  • Include user-generated content
  • Invite recipients to join social media with ‘follow us’ links
  • Incorporate content sharing options

As marketers are looking to increase response rates and generate leads, the first more advanced technique to incorporate will be content sharing options. According to a study by email marketing company GetResponse, by including a social sharing option in email, clients’ average click-through rates increased at least seven percent. Interestingly, in the emails analyzed in the GetResponse study concluded companies were focused on Facebook and Twitter, almost to the exclusion of all other services.

If you have seen success integrating email and social media, let us know your success stories and if you expect to see more businesses integrating them. Connect with Weise Communications on Facebook for future updates.




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