Archive for the 'Digital Media' Category


Top Six Secrets to Search Engine Optimization (SEO) Revealed

I participated in a webinar conducted by HubSpot, the Cambridge-based Internet marketing company, focused on tips and tricks to organically optimize a company search engine rankings.

The biggest takeaway was the creating of a ranking algorithm as a combination of context, authority and social graph.  HubSpot identified six SEO tips for companies.
1.    Optimize Your Content – The content you create must be a combination of what ‘searchers’ are looking to find and the keywords that search engines require.
2.    Attract Links to Your Content – Links are on-line recommendations from trusted websites. The most often shared items are new data and insightful blog posts. On the other hand, discount offers and product information are the least shared items.
3.    Publish Relevant Content Frequently – Internal HubSpot research showed that 61 percent of blogs are updated once a week or less.  Also, if you commit to a daily blog, you’ll be in the Top 10 percent of businesses.
4.    Be Active in Social Media – With the explosion of Twitter, Facebook, LinkedIn, and Digg, interesting content is shared by trusted sources. Sharing content you find interesting will also help others consider sharing your content.
5.    Build Large Social Media Networks – Lisa Barone of SocialNetDaily gives 8 Ways To Find Relevant Followers On Twitter – see how easy it is to share relevant content.
6.    Use Call to Action on Landing Pages to Convert Leads – Once you have increased traffic to your website, you need to capitalize on the increased interest in what your company is saying. In the same HubSpot research, 41 percent of businesses acquired a customer through Twitter and LinkedIn, 46 percent through their company blog.
Tell us if you have any success implementing these tips, if your search engine ranking increases and if you are able to convert a lead generated by your social media efforts.
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Three Ways to Protect your Facebook Profile

Yesterday, Facebook has revealed a host of security features to fight spam, malicious attacks and phishing scams – coincidental timing after Facebook board member, Jim Breyer, fell for a phishing scam as reported by CNET on May 10th. Facebook added a layer of authentication when it notices unusual activity. Facebook might ask you to confirm your identity by correctly identifying tagged friends in photos on your account. Another security feature notifies users when their account is accessed from a computer or wireless device they haven’t used before.

Facebook is asking users to opt-in to the new security settings.  Good luck figuring out the privacy settings, as you need to navigate through 50 settings with more than 170 options. The New York Times created a detailed drawing of the “tangle of options” confronting each user. My favorite note is that the Facebook privacy policy is now longer than the US Constitution. Even Elliot Schrage, Facebook’s vice president for public policy, said their efforts “appear to be too confusing for some of our more than 400 million users.”

Despite the tangles, it is critical that individuals protect themselves because Facebook has become a target for scammers looking to phish for personal information.  Here are three things you should do to ensure you are protected.

  1. Tighten up Facebook settings. The default settings for Facebook leave users most vulnerable.  You need to take the time to determine what you want others to be able to access on your page.
  2. Stop taking quizzes. We all have seen the 25 things you don’t know about me quizzes. However, many of the questions (name of your first pet, favorite restaurant, where you met your spouse, etc.) are also the most commonly asked security questions that could give someone the info needed to access your financial accounts online.
  3. Don’t trust tiny URL’s. Since it’s introduction, tiny URL’s have long been used for cloaking links to spam and malware that could harm your system. Before clicking on a tiny URL, find out where it goes by entering them into a URL decoder, such as LongURL.

Remember, Facebook is a great place for cybercriminals to lurk since people implicitly trust information that ‘appears’ to come from friends.

If you have any tips and tricks to help navigate the Facebook security maze, let us know and next time you are on Facebook, check out Weise Communications and “Like” it for future updates.


Creating Provocative Headlines

One of the keys to successful online marketing is to have fresh, break-through content updated on your website regularly.  However, getting people interested in your content means that you have to have a headline that immediately captures attention.

There are times when authors struggle to generate catchy headlines, now we have a resource – and it’s free!

The Linkbait Generator performs a simple function; it generates captivating headlines based on the subject you type.  As most know, linkbaiting creates a natural backlink for your web page by getting people to tweet about it, blog about it or post on user generated content sites.  In short Linkbaiting helps your content go viral.

For example, I typed ‘Social Media’ in the subject line and the Linkbait Generator returned these headlines.

  • 10 common misconceptions about social media
  • Why social media sucks: myth vs. reality
  • 5 insane but true things about social media

I could easily see blogs about any of these topics.  As a side note, not every headline will be good or relevant, but with a little patience, it will return something you can develop into an interesting idea.

Tell us if you have any success using Linkbait Generator and get tangible ROI as a result of a more provocative headline.

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boost your businesses SEO with video

I was perusing B2B Marketing Online’s Web site today when I stumbled upon a gem of a video discussing online video’s role in boosting SEO for business-to-business marketers.

The presentation focuses on video’s ability to improve SEO via universal search. Universal search essentially takes search terms (ex. Recording artist Michael Franti) and delivers an extensive list of results representing many types of media (Online articles, videos, PDFs, photos etc.)

Below is an example of the search results I received for Michael Franti. You will notice that my search produced photo, video, Web site and news results.

Picture 4

To learn more about using videos to boost your company’s SEO, click here to be redirected to the video.


Mobile Marketing Ad-Growth Rates to Reach 94% a year hitting $87M by 2014.

Really? That was my reaction. Last week I blogged that the potential of mobile marketing is still to be realized, but growth at this percentage seems almost unrealistic. So many businesses are still adapting to social media let alone adding mobile marketing to their mix. Or are they?

In the article on, Juniper Research forecasts that this industry can expect a 94% growth rate ANNUALLY for the next FIVE years. That means more and more companies will be implementing mobile marketing campaigns.

mobile three phones

So why is mobile marketing so attractive? Cellular-news summed it up quite well “… it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet.”

Recently, T-Mobile reported that “mobile ads are 30 times more effective than internet ads.” This doesn’t shock me since I’m not a big believer in banner ads. But this is such a significant number you can help but take notice. The findings come from a Czech Republic pilot program that included 22 advertisers, such as Coke-Cola and L’Oreal (yet over 3,000 advertisers were contacted – showing this channel is still in its infancy). Nonetheless, this just shows how global mobile marketing is.

Companies large and small are exploring and testing this channel. Lots of reports are being written. Organizations like hospitals are adding mobile communications to their mix. The possibilities do seem endless. iPhones are more affordable. Just about everyone has a mobile phone. There is quite a lot of data that could support this amount of growth. This is a hot topic.

If you are wondering what mobile marketing can do for your business, it’s very much like social media – you must first join in on the conversation. Let’s talk. I plan to keep blogging on this topic in July since there is so much to watch and review.

What is your company doing to reach consumers online? Are you texting your clients? Or sending coupons to your customers?


Welcome to the world of mobile marketing. The potential is still to be realized!

As if it is not enough for business owners to focus on social networking strategies and results, mobile marketing is quickly competing for the spotlight.


In April of last year, Google introduced mobile image ads allowing advertisers to send branded messages that appear as they would on your desktop. “The image ads are keyword-targeted, priced on a CPC basis and must link to a mobile web page, according to an article in” Click here for more.

As with any technology these days, it quickly advances and offers more. This past February, Google expanded its map feature offering real time location information. This could provide unique promotion opportunities for business owners who would communicate to their opt-in audience with timely information on store sales, etc. This could take advertising to a whole new level. Only time will tell.

But, do mobile marketing campaigns work?

Yes they do. But like with any advertising channel, there are a lot of contributing factors that can make a campaign successful. Look at Jiffy Lube in Iowa. In summary, they executed an integrated campaign, and sent out coupons via mobile. It garnered a great initial response, but the coupons were not redeemed on the same scale. It shows there is more to a campaign than just a great idea, it’s also about execution and timing. For more on their results, click here.

“Mobile marketing is so much more than just cell phones.” This is just one of the five things author Eric Bader of BrandInHand wrote that you should consider with mobile marketing. I think the key to this channel is that you can reach your market right at THEIR fingertips with their mini computer in hand. You just need to be targeted and timely with your communication. Click here to read more.

Here’s a list of 10 top mobile campaigns in 2006. I share this from a few years ago to show that mobile marketing is not new and is being used to promote products and services in a variety of ways, from shoes to entertainment. Click here for the supporting details.

  1. Nike ID
  2. Dove Campaign (For Real Beauty)
  3. Pontiac G6
  4. American Express Wimbledon Sponsorship
  5. Lenovo Mobile WAP
  6. NBC Deal or No Deal
  7. Axe
  8. Nike Airmax
  9. Addidas QR Tagging
  10. Snakes On a Plane

So, who should lead the way in exploring the success of this channel?

The answer is anyone who is trying to reach their target audience. This is not new technology, it just continues to advance and more results are becoming known. We don’t need to wait for the big corporations to test the market. They already are. We need to be smart about mobile campaign advertising and its integration into the big picture of our marketing mix.

Watch for more on this subject from me.

Have you used mobile marketing in your overall marketing plan? What results have you received? What advice would you like to share?


Kentucky Fried Chicken Executives Caught Making Prank Calls….Sweet!

El Pollo Loco (EPL) recently launched a simple, but not necessarily noteworthy, marketing campaign – a consumer taste challenge – against Kentucky Friend Chicken (KFC). But things got interesting when it was alleged that employees from KFC called the EPL consumer-hotline and pretended to be ordinary people impressed by KFC’s new grilled chicken – they seemed to forget that there may be a real person checking the messages.

Staff from EPL not only listened to the messages on their incoming hotline, but they also noticed the caller I.D. Low and behold, a 502 area code showed up. And while the person specifically said they were from California, area code 502 is for Kentucky, the same location of the world headquarters of KFC (YUM Brands). EPL staff was a little curious. “How could this be?” And we are curious, too. A little coincidental, don’t you think? Listen for yourself.

What do you think about this? If KFC was involved, a not-so-noteworthy marketing campaign for EPL could turn into bad PR for KFC.

For the record. I’m a life long fan of KFCOR.

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