Archive for the 'Creative' Category



27
Feb
12

Move over Facebook, there is a new social media channel in town

Pinterest has turned the act of “pinning” into a downright obsession among its 10 million users, providing never-ending pages of images that suck you in and leave you scrolling for more.  Needless to say, this site has taken procrastination to the next level.

Maybe it is the ease of pinning a variety of interests to your own boards that other people can “like” as well, or maybe it is just simply enticing because of the wealth of diverse images at your fingertips.  In any case, the female fan base has found reason to take up pinning as their new hobby.

Not only is Pinterest surpassing Facebook, Tumblr and the like in driving traffic to top websites such as marthastewartweddings.com, cookinglight.com, and self.com but according to The Week, it is doing so at an exponential rate unseen in other social media channels.

Once an image is repined, it is exposed to an entire new circle of people.  A cycle of advertising exposure that is essentially never-ending.

It makes sense, then, that businesses should jump on board this speed train.   And that, my friends, is exactly what is happening.  Because when it comes down to it, this is target marketing at its finest.

Businesses considering Pinterest can:

  1. Create their own pin boards that represent their company and their values. Think past and future designs, products, interesting product uses, ect.
  2. Smaller companies can even go as far as pinning interests that its employees have, making their company more personally relatable.
  3.  Add pin buttons (similar to the Facebook “like” button) to their website so people surfing their site can follow their boards on Pinterest.
  4. Feature new and upcoming products on these boards so the company can get a feel for the popularity based on the number of repins.  In short, it is test marketing without the legwork.

Obviously Pinterest is a great social media channel for any company who is advertising products that can be represented visually (food, magazines, fashion, automobiles, home improvement, art, etc.).   But it doesn’t have to stop there.  For instance, travel agencies can use visually enticing beaches or monuments to capture attention and fitness centers can use images of fit models to make people stop, think and click for more.

When it comes down to it, the basic psychology is this: people want to share their interests, but more importantly they want what everyone else has.  The higher the repin number, the more appealing that product becomes and the more attention it gets.

What do you think about Pinterest and how is your company including it in your social media efforts?  Have you pinned today?

23
Jun
11

Creating Relationships with Consumers

What does Coca-Cola mean to you? It is not just a big brand, Coca-Cola understands  how to connect with the heart of buyers. Their marketing campaigns WOW. They spend marketing dollars by giving back to customers and create a strong relationship with their audience with various unconventional marketing efforts.

Imagine a college student wants to get a coke from the vending machine but ending up getting more than she bargained for. In Coke’s most recent campaign, students get flowers, pizza, and even a huge sandwich from the vending machine. The Coke machine dispenses more than Coke product, it dispenses good will and happiness.

The viral nature of the happiness machine encourages consumers to create a true relationship with Coke. By establishing good will with consumers, especially in emerging markets, consumers will choose Coke because they like the brand – not to mention the taste.

Check out the rest of of the campaign’s viral videos here: http://www.youtube.com/watch?v=lqT_dPApj9U

What do you think about Guerilla marketing? How would it help your business get more attention? Tell us what was your favorite unconventional guerilla or viral marketing campaign was and share with us on Facebook at Weise Communications, follow us on Twitter @Weise_Ideas.

Thanks to Duysal Ekinci for her help with this blog entry.

16
May
11

The New Marketing Reality: A Real World Matrix A look at Augmented Reality

Augmented reality (AR) is a revolutionary technology transforming how users and advertisers interact and engage with the surrounding environment. According to John Havens, EVP of social media at Porter Novelli, “AR is the GPS of your life,” that could possibly turn every landscape into a screen of information, promotions, and advertising. Augmented reality has the potential to greatly impact the lives of users and the marketing capabilities of advertisers.

Augmented reality is the combination of real world and computer generated data that functions to enhance current perceptions of reality. Virtual reality uses technology to transform real world surroundings into a simulated environment that is bursting with information. The technology allows the surrounding real world to be digitally manipulated and enhanced.

For example, Valpak  recently announced its new augmented reality coupons. With a phone application called Junaio, users are able to interact and view the world around them in a new way. By simply typing in a key word, entering a distance parameter or holding up an enabled smartphone, users are presented with virtual information and coupons redeemable at surrounding establishments.  The information presented is in real time and allows users to intermingle and examine the world around them. Although the Valpak application only offers information pertaining to businesses with relevant specials or coupons, the future of augmented reality is immense.

The life changing technology offered by augmented reality will continue to evolve the way users and advertisers interact with consumers. With facial and object recognition, AR allows users to screen their surroundings with more than just the naked eye. Imagine a world where users can hold up smartphones and suddenly know the names or marital status of every stranger surrounding them on the street or the detailed information pertaining to logos and storefronts within the vicinity. This application will act as an advanced screening tool that will transform not only how users perceive their surroundings but also how they make decisions based on information provided.

As LG and Wikitude prepare for the release of the new Wikitude 3D Augmented Reality Browser (which will be available later this summer), advertisers should be prepared to interact with potential customers in a whole new light.

With this technology, every terrain presents a new possibility of connecting with users. For example with object recognition, a logo is now much more than just a symbol to promote a brand. Logos will be virtually screened and will allow users to know pertinent information pertaining to specials or close-by locations.  Augmented reality has the possibility to turn every street, building, sign, vehicle and environment into sources for information, promotions and advertisements. The possibilities will be endless.

How do you feel augmented reality will impact the lives of users and/or advertisers? Share with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

24
Sep
10

Taking mobility in a different direction

Tired of dealing with that cumbersome keyboard? Does it keep you tethered to your desk?  Dutch designer Erik De Nijs has the solution for you. He has combined fashion with function to come up with Keyboard Pants. We have a concern that repeatedly hitting the spacebar in mixed company would become a faux pas.

The wearable peripheral is Bluetooth enabled, has integrated speakers and a pocket designed for travel-sized mice.

It appears to be a perfect accompaniment to the WiFi Detector Shirt.  This shirt alleviates the frustration of opening your laptop to determine if there is WiFi availability.

These two “inventions” may be some of the best commercials for Smartphones.

In the near future, mobile phones will combine voice and text communication functionality with that of PCs, TVs, personal navigation systems and other sophisticated software to browse the Internet. As consumers become more proficient in using Smartphones, they will demand applications they can access on the go.

Going mobile continues the trend that has seen communications move from voice conversations to Short Message Standard (SMS) texting, e-mail, social networking and instant messaging. Accessing this technology on the go is simply the next step.

Tell us if you have any success leveraging mobility into your marketing efforts.  You can find Weise Communications on Facebook and follow @Weise on Twitter for more updates.

30
Apr
10

Creating Provocative Headlines

One of the keys to successful online marketing is to have fresh, break-through content updated on your website regularly.  However, getting people interested in your content means that you have to have a headline that immediately captures attention.

There are times when authors struggle to generate catchy headlines, now we have a resource – and it’s free!

The Linkbait Generator performs a simple function; it generates captivating headlines based on the subject you type.  As most know, linkbaiting creates a natural backlink for your web page by getting people to tweet about it, blog about it or post on user generated content sites.  In short Linkbaiting helps your content go viral.

For example, I typed ‘Social Media’ in the subject line and the Linkbait Generator returned these headlines.

  • 10 common misconceptions about social media
  • Why social media sucks: myth vs. reality
  • 5 insane but true things about social media

I could easily see blogs about any of these topics.  As a side note, not every headline will be good or relevant, but with a little patience, it will return something you can develop into an interesting idea.

Tell us if you have any success using Linkbait Generator and get tangible ROI as a result of a more provocative headline.

Follow us on Twitter: http://twitter.com/Weise_Ideas

09
Dec
09

The evolution of inner space

The Jaz Drive. Solid State Storage.

The Jaz Drive. Solid State Memory.

After recently purchasing a new external hard drive and being amazed by the advances in technology with respect to cost, I ran across the following infographic and it immediately caught my attention. This infographic shows the evolution of storage media, from the original record players to the latest flash drives and hard drives.

The old rule of thumb has been that every six months technology will double in size or speed and half in price. Well, that may not always be true, but if you haven’t been shopping lately for technology, you’ll be amazed by the current prices.




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