Archive for the 'Celebrities' Category

25
Sep
13

Social Media Marketing: What Brands Can Learn From “Mother Monster”

What could your brand do with 40 million followers on Twitter?  What about 45 million?  Celebrities such as Lady Gaga and Justin Bieber send out tweets daily to this amount of followers, while their fans continuously respond with compliments, love, and devotion.  So, what can brands learn from these enormous celebrities about how to create an engaging and interesting social media presence?lady-gaga-social-media-tactics

 1—Create A Culture

“Little Monsters” may be a little to eccentric for a company to call their customers, but the united culture is something to strive toward.  Lady Gaga has managed to turn her fans into a loving, supporting culture.  “Mother Monster,” as she’s called, has given her fans a home, and a sense of belonging.  Customers, consumers, and users are all terms that are too disconnected.  A brand should show their customers that they have a subculture that their buyers belong to; a family they didn’t even know existed until they started using your product and service.  Make your customers be proud to be your “little monster.”

 2—Believe In Your Message, But Don’t Take Yourself Too Seriously

Sarcasm is now a language within itself.  Sarcasm and humor demonstrate personality, which is crucial to a company’s social media presence.  You want to offer a human aspect to your accounts so fans and followers know they aren’t just engaging with a robot.  Lady Gaga is never afraid to poke fun at herself, her songs, her crazy sense of fashion, and the world around her.  Showing personality helps followers relate to your brand’s voice and feel like they know you.

LittleMonsters-Private-Beta 3—Encourage Collaboration

Shockingly, the people that know your customer base the best are your customers!  Lady Gaga took notice that her fans were just as artistically inclined as her, and opened up her own social network, LittleMonsters.com.  This site has provided a community for her monsters to share their art, while also creating relationships based on acceptance and their love for Gaga.  Opening up an opportunity for customers to use their creativity with your brand can help build loyalty towards your brand.

What are other celebrities that companies should learn lessons from?  Or what are other lessons that can be learned from the big names in music, movies, and TV?  Share with us in the comment section below, and also on our Facebook and Twitter!  Also, check out how we create brand cultures on social media at WeiseIdeas.com.

27
Jul
12

Christian Bale – Who is really in the Batman costume?

Tuesday, I became a Christian Bale fan. I got to see him in his most impressive role, being Christian Bale.

On another day, we can discuss crisis communication plans, social media marketing or SEO tips. Today, I want to share with you a celebrity of mega-world status humbling himself.

As you may know, Christian is the star of the movie The Dark Knight Rises. He plays the lead character, Batman. On opening night, in Aurora, Colo. a lone gunman senselessly, brutally killed 12 people, injured 59 others and changes the lives of thousands more.

I saw the star of the movie compelled to visit Aurora. Christian wanted to privately express his gratitude to the doctors, nurses, and first responders to this horrific tragedy. He visited victims, patients, caregivers, police and fire departments. He brought a message of thanks. If sprinkling a little celebrity brings some joy to people who have worked tirelessly to save lives, Christian believes it is the least he can do.

In our capacity as the public relations team for the Medical Center of Aurora, I saw the faces of the first responders after spending a few moments with Christian. Those who are normally behind the scenes treating others received some special treatment.

It was a great example of someone doing what they can do. Wouldn’t the world be a better place if we all did what we can do?

Well done Christian Bale!

01
Feb
11

Eva Longoria available for the right price

The recently launched site TwitChange is taking social media in a new direction.  TwitChange gives people a chance to win a celebrity auction, but not your traditional celebrity auction.

You bid on a donation amount to the designated TwitChange charity and attempt to win the Twitter affection of your favorite celebrity. The largest bidder is declared the winner of the TwitChange auction and can win one of three valuable rewards:

  1. A follow from your favorite celebrity on Twitter
  2. A special tweet from your favorite celebrity
  3. Your favorite celebrity will re-tweet one of your tweets

Last September, Eva Longoria (who has more than 1,217,000 Twitter followers) led the effort to raise money in earthquake-ravaged Haiti. Leveraging the power of her celebrity, the TwitChange auction produced more than 30 million hits in 30 days, and raised $500,000 to build a home for disabled and special needs children in Haiti.

The latest auction started Jan. 29 and goes through Feb. 4. It benefits Operation Once in a Lifetime – the charity ensures soldiers’ homes aren’t foreclosed on, heat and electricity stays connected, and families are safe while soldiers are deployed.

As an added incentive for the current Operation Once in a Lifetime auction, the highest bidder on Pittsburgh Steeler Troy Polamalu (NFL defensive player of the year) will receive two Super Bowl tickets to this Sunday’s game between Pittsburgh and Green Bay.

A huge Side Note Blog congratulations to Eva Longoria and Troy Polamalu for using Twitter to bring awareness and financial support to these charitable causes.

This is the best example we’ve found of Twitter being used for social change that can change the world.

Let us know if you have found social media efforts that you believe deserve recognition. Share your thoughts with us right here on the Side Note Blog or on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

04
Feb
09

Oh Phelpsy, You’re Just Too Young To Understand

Picture this, you’re walking along in the park and you see a cute little bunny hopping towards you. Then, the cute little bunny looks up at you and says, “I’m cute!” Suddenly, that cute little bunny has become obnoxious and you start thinking how much you miss the tie-dyed rabbit’s foot you had in third grade.

This is what Michael Phelps’ apology did to me, and this is where Beth and I disagree.

Had Phelps’ publicist issued the statement about the Olympic star’s young age, I would have been completely on board this train. However, Phelps being the one to say he was young and would make mistakes boggles my mind, because his recognition of his own immaturity is in fact an act of maturity.

Now, don’t get me wrong. I don’t want him to suffer for this. It’s not like I’m some small county sheriff who needs some publicity (check out that story here). I’m just saying the PR rep should have thought this through.

I sure did.

03
Feb
09

Super Bowl Fake Out

I’m not mad at Jennifer Hudson, Faith Hill or even Whitney Houston, at least not for lip-syncing at the Super Bowl. The NFL, however, does not receive my good graces.

Here’s a quick timeline of how it went down:

Sunday: I missed the Super Bowl
Monday: I heard about Jennifer Hudson’s amazing performance and watched it on Youtube.
Tuesday: I read that it was lip-synced. GASP! What?

I get the NFL’s reasons for pressing the artists to lip-sync when singing the National Anthem and other patriotic songs. Rob Levine, executive editor of Billboard magazine, put it like this:

“If Bruce Springsteen flubs a line on ‘Born to Run’ only his fans will notice,” he said. “If Jennifer Hudson flubs on the national anthem, people are going to get upset. People want it to be technically perfect as well as emotionally inspiring.“

And you know what? It was emotionally inspiring…until this morning. There are a million analogies I could come up for this kind of disappointment: Going to bed after having a few drinks and waking up with a headache; thinking someone is waving at you on the street only to find they are waving at the person behind you; reaching for a grape in the fruit bowl only to discover it’s plastic…you get the picture.

For it to last, it has to be real. The fact that the NFL encourages lip-syncing makes me feel pandered too and like they are out to get me. Maybe I’m crazy, but I think anyone who tries to deceive me shouldn’t be trusted.
Is the game real? Or is it just a show too?

And why isn’t the NFL receiving the kind of bad PR that Ashlee Simpson suffered five years ago? I know you haven’t all forgotten that…or forgiven her for it.

26
Jan
09

Neuromarketing and Product Endorsements

A friend sent me an article this morning on neuromarketing from 80percentmental.com. In a nutshell, neuromarketing is the study and evaluation of consumer brain responses to marketing stimuli. Therefore, we can learn how certain tactics affect consumers biologically. Nifty, right?

When used to measure product endorsements by celebrities, there are three categories:

Source Credibility—the more you believe the celebrity knows about the product, the more credibility he or she has earned from you
Source Attractiveness—this pertains to how much you identify with and like the celebrity
Product Match-Up—how logical is it that the celebrity should endorse the product

Now then, let’s apply this.
80percentmetal.com used the doomed Tiger Woods / Buick and David Beckham / Pepsi endorsements for it’s analysis. (Both contracts were ended prematurely.) But here is some content we analyzed on our own:

Brooke Shields and VW

This is a totally credible endorsement. If Brooke Shields were doing this at the start of her career, some 25 years ago, there would be little credibility coming from her. But she is age appropriate for the product and she has kids of her own.
You also have to believe that Brooke has a sense of humor because she pulls the sarcasm off so spot-on that it matches her perfectly with VW branding. And as for attractiveness, who doesn’t either identify with or want to be Brooke Shields? Even guys want to be her. (Stop looking at me.)

Jessica Simpson and Pizza Hut

I don’t believe Jessica Simpson is an expert on any food, especially after the infamous Chicken of the Sea misfortune during her reality stint on Newlyweds: Nick and Jessica. Furthermore, after this aired, Jessica apparently told Elle magazine that she was allergic to cheese, wheat and tomatoes. So, why should I believe her endorsement of Pizza Hut? And no, I don’t want to be her.

Check out the full 80percentmental article here and see how it went wrong with Woods and Beckham. (Thanks Daniel)

23
Jan
09

Dunkin’ Donuts Pulls Something From My Memory

I really like the latest from Dunkin’ Donuts. I think they are in the midst of a solid messaging platform and I’m sure it will continue to take them uphill. However, their “You Kin’ Do It” ad kind of reminds me of something else. Check out the two videos below and see for yourself.




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