Archive for the 'Blogger' Category


Three Ways Your Blog Can Improve Your SEO

According to Hitwise, Facebook was the top visited website in the U.S. in 2010, accounting for 8.93 percent of site visits in 2010. Google came in second at 7.19 percent. Additionally, six of the top 10 searched terms were related to social media, this is further indication that social networking is the first source for information while searching the web.  There are some simple tricks to leverage your company blog and the social media trend that will increase your SEO.

  • Link Bait – Obtaining quality links to your website has a direct impact on SEO. One effective way to gain more links is to provide the bait to attract the links. Link Bait is anything you create on the Internet that inspires other people to link to it. You simply need to provide the incentive to get someone to link to your content.

You may ask, why would someone link to my content? Basic human nature, people share content that makes them seem funny, helps them appear to be clever or possess special information.

With publications like Newsweek predicting 2011 to be the year of the social media bubble, effective link bait will become critical as people turn to websites like Twitter and Facebook as their first source for information.

  • Easy to Share – By writing content that provides value, is easy to read and is easy to share, you’ll attract more inbound links. You must keep your headline ‘re-tweetable’. Not only must your headline be intriguing enough for someone to want to learn more, but you also need to account for the 140-character limit on Twitter. With many websites allowing visitors to post a micro URL (i.e., or onto their Twitter account, and to allow for your Twitter handle, you’ll need to keep the headline to under 100 characters.
  • Content to Share – Even if you create some great content and make it easy to share, you still need to consider what people will actually share.  This is by no means an exhaustive list, however, these categories are the most likely content to be shared:
    • First to Cover News/Discuss News
    • Insight/Perspective on Controversial Topics
    • Behind the Scenes or Insider’s View
    • Lists/Poll Results/Informational Graphics
    • Reviews/Recaps/Roundups
    • Really Humorous Video

Let us know if you have other SEO-improving tips for blogs. Share your thoughts with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.




Social media tips and tricks: Blogs

To complete our social media tips and tricks series, we wanted to cover some of the advantages that blogs can bring to the table.

According to eMarketer, 94.1 million adults were reading blogs in 2008. And astonishingly, the average time spent on a blog is much higher than the average time spent on a website.

The fact is that people are searching for the latest news online. And it is just not practical to update your website on a daily basis, but blogs are made to update daily – or even more frequently if you can produce content quickly. A blog can be a window into your office culture, a glimpse of your sales team, a peek at your originality or a reflection of your company’s genuineness. It shows clients and consumers the human side of your business and can be a great business tool.

Some things to keep in mind:

  1. Keep posts short and focused. People are more likely to read blogs that will only take them a minute or two.
  2. Optimize blog content and titles so that it is more likely to show up in search engine results for specific topics.
  3. Share blog posts thought RSS feeds and social bookmarking.
  4. Enable commenting so readers can join in the conversation.

There are a lot of free blog services out there. If you’re still not sure if a blog is right for you or your company, why not start a personal blog and test it out. By testing the capabilities of a blog, you’ll be able to better determine if a blog is something for you.

Let us know if you have some other great tips and tricks to keep in mind in while blogging.


Meet the new Tweet button

Meet the new Tweet button

Twitter has officially launched the new Tweet button. This new Tweet button will reside on your website or blog and has these main features:

  • Provide a retweet counter
  • Allow readers to easily share stories and other content
  • Enables readers to follow another Twitter user.

One major advantage of the new Tweet button is that readers can share what they’re reading without having to copy and paste the web link. Improved functionality of the Tweet button includes:

  • Clicking the Tweet button brings a pop-up box already populated with a short link tied to the Twitter user’s account.
  • Comments can be added next to the link (stay under 140 characters).
  • Twitter makes suggestions on other people to follow based on the author and content.

Twitter also released a short video explaining the new Tweet button.

The marketing implications are clear. The new Tweet button makes it easier than ever to drive traffic to your website.  There are a few website that were part of the Tweet button launch party including USA Today and You Tube. I used the new Tweet button today on a Walt Mossberg Digital Solutions blog and it was remarkably easy.  Placing the Tweet button on your blog will encourage content sharing and should improve SEO metrics.

The apparent loser with this announcement is the current Twitter sharing service, TweetMeme. However, TweetMeme announced they would be working closely with Twitter on technological challenges.  Hmmm…sounds like Twitter is offering TweetMeme a consolation prize.  On the other hand, Twitter says malfunction when the new button launched yesterday was only a momentary problem. So, if you’re seeing an error, be sure to clear your cache memory.

Until I get the Tweet button on our blog, be sure to follow us on Twitter:


Ready to Start a Blog – 7 free blog websites

For many, starting a blog is a daunting proposition; so today we’ll ease the task by sharing some blog basics.  Below are some of the most popular FREE blog hosting/posting websites.  When evaluating a new blog and these sites, be sure to understand how flexible the sites are in terms of images, content and scalability. Most importantly, determine the goals for the blog.

Blogr – Provides space to store and share photos, videos, audios and blog entries.

Blogger – Includes hundreds of background images, flexible layouts and widget arranging through a drag and drop interface.

Blogster – Part blog service and part online community of people who share interests and activities.

LiveJournal – Blogging platform focused on personal publishing, community involvement, and individual expression, blurring the lines between blogging and social networking.

Tumblr – Focuses on media-rich blogs, as the average user creates 14 original posts monthly. Half of those posts are photos. The rest are split between text, links, quotes, music and video.

WindowsLive – Free blog site, however must have an MSN account to another MSN service such as hotmail or messenger.

WordPress – Easy and intuitive platform that is the hosted version of the open source package. In the spirit of full disclosure, The Side Note is hosted on WordPress.

Another consideration when determining a blog website must be the additional features that can increase the blog scope/following and ability to monetize the site.  These considerations include:

  • Providing an RSS feed which is a text-based headline with a link, that is sent out to your subscribers as soon as it leaves your website.
  • A sync function to cross post with your other social media sites, such as your personal Facebook, Twitter and LinkedIn accounts.
  • Paypal shopping cart to allow customers to purchase multiple items with a single payment, browse entire selection and view a consolidated list of items before purchasing.
  • Adding Adsense to incorporate advertising from Google (pay per click and pay per impression).
  • Plug in to help people  your posts on other social media services, such as Digg, Facebook, Twitter, LinkedIn, MySpace and

If you know of another free blog website that should be on this list or if there is another integral added feature that improves the ability to grow the site, please add it in a comment below.


Is Social Media our Industrial Revolution?

Yesterday, I was watching a report about the oil spill disaster in the Gulf of Mexico.  I was surprised to learn that the spill was larger than the Exxon Valdez disaster. I was even more surprised to see how many reporters and analysts were ready to offer opinions on how to clean up the spill, how the U.S. government should be involved and the restitution BP should pay to the American people.  There was instant reaction by bloggers, Twitter and through other types of social media.

I was struck by how social media journalism has become mainstream.  I wasn’t watching objective journalism reporting the events of the day; I was on a roller-coaster of emotion.

The media industry used to be shaped by journalists. Today, enthusiasts, analysts and zealots masquerading as experts join them. Social discussion, opinion and advocacy journalists are filtering the news I see today.  This is a transformative time as we are able to participate in the news and information being disseminated. We are no longer only consumers of information.

Social media has evolved to influence the information we obtain. It is increasingly becoming the preferred method for the acquisition and spread of knowledge among common people.  Is social media our generations’ version of the Industrial Revolution?

In business terms, it is redefining how marketers respond to the marketplace.  It is increasingly important for businesses to have a social media strategy.  Without it, companies are missing important customers, stakeholders and influential opinion makers.  There are conversations taking place about your industry, your company and your market. You need to participate in those conversations to ensure the most accurate information is being disseminated. You need to listen to those conversations to understand consumer perception.

Most importantly, if you are active in social media, your influence in those conversations increases.  This has additional business value:

  • Improved search engine rankings (SEO)
  • More traffic to your company website
  • Ability to quickly respond to crisis situations

Participate in the conversation, by posting a reply to this blog. If you need to improve your social media prominence, contact us at Weise Communications. Check out Weise Communications on Facebook and “Like” it for future updates.


Creating Provocative Headlines

One of the keys to successful online marketing is to have fresh, break-through content updated on your website regularly.  However, getting people interested in your content means that you have to have a headline that immediately captures attention.

There are times when authors struggle to generate catchy headlines, now we have a resource – and it’s free!

The Linkbait Generator performs a simple function; it generates captivating headlines based on the subject you type.  As most know, linkbaiting creates a natural backlink for your web page by getting people to tweet about it, blog about it or post on user generated content sites.  In short Linkbaiting helps your content go viral.

For example, I typed ‘Social Media’ in the subject line and the Linkbait Generator returned these headlines.

  • 10 common misconceptions about social media
  • Why social media sucks: myth vs. reality
  • 5 insane but true things about social media

I could easily see blogs about any of these topics.  As a side note, not every headline will be good or relevant, but with a little patience, it will return something you can develop into an interesting idea.

Tell us if you have any success using Linkbait Generator and get tangible ROI as a result of a more provocative headline.

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what is your blog serving today?

HubSpot, an Internet marketing software company, has a great Webinar available to B2B professionals looking to step up their blogging game. The Webinar focuses on three topics; why your business should blog; the five keys to a successful blog and how to measure your blog. I’d like to focus on one of their five keys to a successful blog, creating a mix of posts.

Create a Mix of Posts:

I really liked how HubSpot broke this section up using food to represent different types of posts. Who doesn’t love food?!

Raison Bran – How-to posts. These are rich in keywords and require minimum time commitment to create.

Spinach – Healthy posts you put time into. These posts are designed to establish your blog as an industry thought leader.

Roasts – Just like making a roast during a cold Minnesota winter takes all day, these posts will require a lot of time. They will be extremely “meaty” and have immense amounts of content. Because these posts require ample amounts of time, choose your “roast” carefully.

Tabasco – This one is pretty self-explanatory. These posts are ones that will spark heated discussions due to bold statements.

Chocolate cake – My favorite! Chocolate cake posts are synonymous for fun-loving posts heavily laden with videos, pictures and links.

I was thoroughly impressed with HubSpot’s Webinar, and I encourage you to visit their site and watch the full presentation.

The full list of the five keys to a successful blog are as follows:

1. Pick Your Target Personas

2. Create a Mix of Posts

3. Write Great Posts

4. Sustain It

5. Spread It

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