Author Archive for Bre Wolta

21
Nov
12

Weise’s List of Thanks

Thanksgiving has come around once again, and we want to voice what it is that the people here at Weise are giving their thanks to this year. The holidays always remind us of how fortunate and blessed we are within our own lives. Along with the gift of health and happiness, which we each appreciate deeply, we want to personally express our thanks to our clients who have put their faith in our ability to execute their marketing programs.

That being said, we thought we would also express our thanks for the other, perhaps overlooked, abundances within our office. Along with health, happiness and our honorable clients, here are a few things the Weise team is thankful for:

1. Hilarity

If working in the marketing and advertising world has taught us anything, it is the power of having a sense of humor. Thank you to everyone at Weise for knowing when it is time to laugh at ourselves, at each others’ jokes (whether funny or not) and at our frustrations. Laughter is contagious, and we are thankful we have caught it.

2. Humility

One of the best things about our office is the lack of rank. We are an integrated agency and everyone’s opinions and ideas are heard and appreciated. Sure, we win awards every now and again with one of our brilliant concepts, but for the most part egos aren’t part of our vocabulary. Thank you everyone at Weise for playing nice in the Weise sandbox.

3. Hip-ness

Yeah, we are a hip crew. Thank you everyone at Weise for keeping up with the times and using that know-how to bring the newest and coolest ideas with you to work everyday. Yes, we even know how to gangnam style.

4. Hump Day

Because who isn’t thankful for Hump Day. Wednesday means we survived the harder half of the week! Thank you everyone at Weise for making work an enjoyable place, but lets be real, everyone loves the weekend and ski season is just around the corner.

5. Hacky Sack

Not yet an acquired skill, but we think it’s a great invention. Thank you everyone at Weise for one day playing a killer game of office hacky sack.

Happy Thanksgiving!!! We hope your day of thanks fills your soul and your belly! What is it that you are thankful for? Share with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

17
Oct
12

Advertising: Power of Negativity

Have you ever wondered why you can remember the exact place you were when you heard the news of the tragedy of 9/11, but you have trouble remembering the details of the vacation you took last month?

Studies have shown that negative information triggers more activity in the area of the brain linked to emotion and remembering. We remember negative information with more detail because it evokes fear in us which motivates us to pay closer attention to it and seek more info about it.

It is true that advertising agencies are known for utilizing the power of negative emotion to instill shock into their brand’s campaigns, and they have been successful and memorable in doing so. The research behind this phenomenon, and the success it has shown in persuasion, has led the 2012 presidential campaigns to use these same tactics.

Psychologists have found that the images and emotions evoked by campaign ads play a large role in the publics’ affiliation choice. In fact, $3 billion is spent on the overwhelming influx of commercials and radio spots and it seems that 90% of these ads are flooding the opposing party in negative and vulgar light. But this is not just a cheap punch; this is the power of negativity.

Negative messages tend to break partisan reliance. Disturbing or fearful messages subconsciously make you, first: pay attention and second: want more information about it. Thus, you remember the message and look farther into the party’s campaign to feed your curiosity. In contrast, positive messages reaffirm the party affiliation you have already made, which is why these messages are used by the candidate who has a strong lead.

The time restrictions the candidates have to gain supporters and sway people to join their side explains the push for negative campaigning. By using this tactic, they can create an impactful message without legal ramifications, and they can make a strong, memorable impression, fast.

Tell us what you think about the negative messages in Romney and Obama’s campaigns. Are their negative campaign tactics playing in on your mind? Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise Ideas.

06
Sep
12

Health Care Marketing: Pretty Plus, New Plus Size Children’s Clothing Line

It’s impossible to ignore the childhood obesity epidemic that is evident and growing in the US today. With such a heightened problem at our fingertips, we as a culture are showing our gluttonous opportunistic faces once again.

Pretty Plus is a new clothing line, originating in Sears that tailors to “plus” size children ranging from 3-10 years of age. They offer styles that mirror those of “normal” size children, enabling larger kids to wear the clothing that is in style.

This brand has proven to be a success overnight. So much so, they have intentions to expand into clothing stores such as Old Navy, The Gap and The Children’s Place.

The success of this plus size brand comes with a price. Many people are concerned with the psychological strain the labels of this clothing are putting on the children. There are debates that calling labeling boy’s clothes “husky” or girl’s clothes “pretty plus” is putting a stigma on them from a young age.

Personally, it saddens me that the unfortunate prevalence of obese children can create such a profitable arena for companies, but it is the reality of our world. I commend people such as Michelle Obama with her ‘Let’s Move!’ initiative, Rachael Ray with her Yum-O organization and the NFL’s Play 60 movement, all of which advocate children’s exercise and/or healthy eating to combat children’s obesity.

Being in the advertising world, I praise the Pretty Plus’s marketing strategy of identifying and jumping on a profitable niche market. Being a health care advocate, I see the unfortunate capitalization on the concession of unhealthy children.

Share your thoughts on the new Pretty Plus brand. Do you think a plus size option for children is advantageous or are we moving backward?

10
Jul
12

Franchise Marketing – Craving an Upgrade: Quiznos Launches a New Campaign

Higher prices, higher quality: the Quiznos new philosophy.

In an effort to boost sales, Quiznos is going back to their roots: “high-quality, great tasting food.”

Gone are the days of the $3 Sammies and $4 Torpedoes which were directed solely toward consumer value. They are pushing away from competing by lowering prices, and focusing on their customers’ taste buds. They are creating a craving to come to Quiznos and, more importantly, to come back and come back often. This is serving as an important marketing strategy for the Quiznos future.

The new menu is quality driven. It features more fresh seasonal veggies, natural chicken, savory steak, premium cheeses and even lobster and seafood salad. A menu that ensures a feeling of fresh culinary food, with a price that compliments the quality.

With nutrition education more prevalent than ever, now is the perfect time to give people the quality food they know they should be eating. When healthy meets delicious, people will pay for it.

Franchisees are feeling the love as well. They are now receiving a partial rebate on supply costs of the enhanced ingredients; a program to promote the company’s growth and keep their franchisees on board with the new direction.

Tell us what you think about Quiznos new direction. Is it Mmmmmmm…Good? Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise Ideas.

 




Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter

Archives