Consumer Marketing: Zombie Apocalypse is Here

When did pop culture become so scary? I don’t mean Lady Gaga dressed in steak scary, but literally “BOO!” scary. Marketing campaigns have a relentless need to hold consumers’ attention, and “what’s hot” is often the magic ingredient. Marketing and pop culture are undeniably intertwined, and as this year’s bewitching hour falls upon us, it’s impossibly to ignore the fact that monsters are just that- HOT. Screen shot 2013-10-30 at 9.48.29 AM

Shows such as True Blood, Vampire Diaries and the Twilight saga started this ‘scary’ trend, pushing vampires and werewolves into the limelight. Since the success of the AMC drama The Walking Dead, however, vampires have given way to zombies as the pop culture monster du jour. Major brands such as BMW, Honda, Skittles, Doritos and FedEx, have all featured the undead in commercials. Primarily playing on the cliche ‘escape for your life before they bite you’ storyline, these ads are redundant and easily forgettable.

Recently, however, Sprint’s “Unlimited My Way” spot has proven the zombie fad can be capitalized to exceed the scream in the night stereotype. In this 30-second spot, a zombie inquires about Sprint’s unlimited for life guarantee, simultaneously evoking humor and compassion for the undead protagonist. Watch the full ad here:

The success of this commercial doesn’t come solely from using a popular cultural reference, but rather from the irreverence with which it’s used. The zombie, confessing to his decomposing state just as a child would with his hand caught in the cookie jar, accomplishes two feats: first, it captures the viewers’ attention and second, makes it funny enough for the viewer to remember. In an age when DVRs and OnDemand make skipping commercials easier than ever, humor is one of the most powerful ways to make people watch, share, and ultimately reinforce brand awareness. Humor integrates Sprint’s brand message and leaves viewers with a positive association.

Furthermore, the zombie’s purely human need for a phone plan makes him relatable to the audience. The commercial exposes the awkwardness many people feel when approaching a sales clerk; this is exaggerated as his ear falls off, stirring feeling of compassion and sympathy in viewers. Again, these positive feelings become subconsciously linked to Sprint’s brand image, creating a powerful emotional connection.

Ultimately, of course, commercials are intended to drive sales and influence customer behaviors. Does this commercial have the ‘oomph’ to accomplish that goal? Tell us what you think on our Facebook page at Weise Communications. As always, learn more about how we can help your consumer marketing by visiting our website at www.WeiseIdeas.com.

13 Responses to “Consumer Marketing: Zombie Apocalypse is Here”

  1. November 25, 2013 at 2:58 pm

    Administration will require terminals with access to at least the company database
    of orders, stock, ordering facilities and accounts,
    which will require a secure server and networking throughout the premises.
    On the other hand, you need parts replacement if your
    laptop has hardware problems. Like looking for other supplies,
    you can verify out the details about the item or providers presented by the small business.

  2. December 21, 2013 at 2:01 am

    I like what you guys are usually up too. This type of clever work and reporting!
    Keep up the good works guys I’ve added you guys to my blogroll.

  3. February 18, 2014 at 2:21 am

    Hello There. I found your blog the usage of msn.

    This is an extremely well written article. I’ll make
    sure to bookmark it and return to
    your helpful information. Thank you for the post. I’ll definitely comeback.

  4. May 12, 2014 at 9:06 pm

    Hello, for all time i used to check website posts here in the early hours in the dawn, for the
    reason that i like to gain knowledge of more and more.

  5. August 8, 2014 at 11:33 pm

    So if you know what suits you and makes you feel and look comfortable, you have cracked the code for looking stylish.
    I just got done watching Baby Mama, it’s pretty funny, except that’s not
    what I’m blogging about right now. , HCG Drops by knowing Dr Simeons
    HCG Diet and get advantages.

  6. August 15, 2014 at 8:53 pm

    In the past A-list celebrities like Courtney Cox, Jennifer Anniston, Eva Longoria, Andi Mc – Dowell,
    Liz Hurley and even Katherine Hepburn have all had
    their images and persona associated with an international skin care brand – with big
    bucks in advertising it. Not only is Junior sized clothing not cut for
    a woman’s figure, it also shows more skin that we would like.
    Finding the very best, proper and fairly as well as measurement prom dress may possibly appear like a daunting job.

  7. August 20, 2014 at 5:43 am

    Since many men and women are mindful that keeping up with your healthy weight range has several emotional and
    physical benefits. Failure to Diagnose an Ectopic Pregnancy – Is This Medical Negligence.

    It is so great to be able to run around with my kids again I can’t
    wait to start again and lose more.

  8. August 21, 2014 at 5:00 pm

    The kitchen is used more than any other room in the house, therefore an inviting and well laid-out
    kitchen is instrumental in reducing stress and streamlining your life.

    You can conveniently switch the radiant cook surface with grilling elements.
    However, you could lessen the financial burden by insisting that the plumber you have called to save the day locates
    the cheapest parts he or she can possibly find.

  9. August 22, 2014 at 6:04 pm

    Females of the species prefer to mate with those males that are brighter and have more color.
    If you speak to Tortimer on any of these days, he will give you either
    a sparkler or a Roman candle. It can also be
    charged or connected to another device through the audio, and USB ports.

  10. September 1, 2014 at 6:34 pm

    Thanks a lot for sharing this with all folks you really know what you’re speaking approximately!
    Bookmarked. Kindly also discuss with my web site =). We will have a hyperlink exchange contract among us

  11. September 5, 2014 at 3:50 am

    – perifolliculum – cirumferential band of fine adventitial collagen that
    defines the unit. Coenzyme Q10 improves scalp circulation and raises the tissue oxygenation levels,
    thereby promoting hair regrowth. Men and women who have long, medium or short hair can benefit equally from products that contain this wholesome milk.

  12. September 7, 2014 at 5:55 pm

    Of course, they can spider their own Google+ site, but it has yet to reach universal adoption. Times have definitely changed from when we
    used to peruse through a newspaper to find an apartment.

    Generally speaking, if a website’s goal is to monetize content that is
    not original or high quality, then it is likely that the site has been targeted by

  13. September 15, 2014 at 6:27 pm

    Surveys have shown that some storage and disposal firms lack the equipment to destroy the documents themselves,
    and often resort to hiring subcontractors to destroy the data.
    The packers are skilled and are capable enough to pack different types
    of goods. Christmas markets in Belgium offer unique and
    perfect spirit with wonderful crafts and gifts. New York City, major center
    of finance, insurance, media, and real estate, sis one of the
    world’s financial capitals. Another point to be considered here is that the local
    businesses know the target customers better than multi national companies, as they have their roots here in this county of Florida
    and thereby know the people and the tourists of this place better.
    Particularly, in offices and corporate arenas, cleanliness
    is an inevitable parameter. Preponderance of evidence translates
    mathematically to 50. Having a vast array of cruisers and sports boats, known as Stingray
    boats available in different models, every model is
    new and distinct from the other one. 3rd party logistics providers
    don’t just stock and handle merchandise, they provide crucial support for shippers and retailers who are looking into overseas markets.

    It’s much easier to raise a family if you still have some disposable income after you’ve paid your mortgage.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter


%d bloggers like this: