17
Oct
12

Advertising: Power of Negativity

Have you ever wondered why you can remember the exact place you were when you heard the news of the tragedy of 9/11, but you have trouble remembering the details of the vacation you took last month?

Studies have shown that negative information triggers more activity in the area of the brain linked to emotion and remembering. We remember negative information with more detail because it evokes fear in us which motivates us to pay closer attention to it and seek more info about it.

It is true that advertising agencies are known for utilizing the power of negative emotion to instill shock into their brand’s campaigns, and they have been successful and memorable in doing so. The research behind this phenomenon, and the success it has shown in persuasion, has led the 2012 presidential campaigns to use these same tactics.

Psychologists have found that the images and emotions evoked by campaign ads play a large role in the publics’ affiliation choice. In fact, $3 billion is spent on the overwhelming influx of commercials and radio spots and it seems that 90% of these ads are flooding the opposing party in negative and vulgar light. But this is not just a cheap punch; this is the power of negativity.

Negative messages tend to break partisan reliance. Disturbing or fearful messages subconsciously make you, first: pay attention and second: want more information about it. Thus, you remember the message and look farther into the party’s campaign to feed your curiosity. In contrast, positive messages reaffirm the party affiliation you have already made, which is why these messages are used by the candidate who has a strong lead.

The time restrictions the candidates have to gain supporters and sway people to join their side explains the push for negative campaigning. By using this tactic, they can create an impactful message without legal ramifications, and they can make a strong, memorable impression, fast.

Tell us what you think about the negative messages in Romney and Obama’s campaigns. Are their negative campaign tactics playing in on your mind? Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise Ideas.


8 Responses to “Advertising: Power of Negativity”


  1. December 8, 2013 at 10:37 pm

    Great delivery. Solijd arguments. Keep up the great spirit.

  2. July 25, 2014 at 10:53 am

    The proficient team working here has great and immense knowledge in the field.
    Resources may grace with your presence to related topics,
    such as grooming, fashion, and etiquette and not just fashion modeling alone.
    Healthy clear beautiful skin is a must for models
    because bad skin does not photograph well.

  3. July 30, 2014 at 5:48 am

    In fact the process of relocation without the help of any professional moving companies can be worrisome.
    You are the only one will be hurt by this, so there is no reason not to be honest.
    Then the company has to design the magnet and reply with a
    proof for approval.

  4. July 31, 2014 at 4:06 pm

    ส่งข้อมูลออกอำนวยรัฐบาลประเทศญี่ปุ่นประกาศยอมแพ้การสู้รบที่วันที่ เรียน นักบิน แวน เคิร์ก ซึ่งคือชาวมลรัฐเพนสิลเวเนียเพราะการเกิด ชินท่องเที่ยวเดินทางทำตัวภารกิจนักบินในที่ยุโรปสิงสู่ ครา เรียนนักบิน พร้อมกับจัดหามาไปเยือนเมืองนางาช้างลดลงกิหลังสงครามโลกปิดฉากลงแล้ว เขาจัดหามาเข้าไปทำความเข้าใจทาบในที่สาขาสำนักงานวิศวกรรมเคมี http://FasHIOn-nEWS.PL/praesent-id-adipiscing-nisi-2/ และเป็นเทศมนตรีห้างร้านภายในสั่นเครือดูปองท์ เรียน นักบิน อดีตกาลนักบินสูงอายุนำเสนอดุ กิจการพื้นที่ฮิป่องชิชิมาหาไม่ลำบากกระไร สุนทรไม่จงคอยหลบหลีกขีปนาวุธประท้วงอากาศนาวา

  5. August 1, 2014 at 1:49 am

    Article Source: more information on how to regrow your
    hair check out Total Hair Regrowth Review. Consult with a veterinarian for the proper dosage based
    on the individual pig’s weight. The doctors
    and the physicians must be experienced and trained in handling the laser instruments.

  6. August 8, 2014 at 4:39 am

    There are also several mundane electronic items that
    should be added to a college dorm shopping list to make a
    dorm feel more like home. The easier products to use are those that you rub
    into your skin. Back to your skin check, the
    first time you do the check be sure to take as many pictures as possible to show what your skin looks like.

  7. August 11, 2014 at 11:08 pm

    Frequently, customers end up buying more as they peruse your website, because they want to take
    advantage of the discount while it is still valid. Through
    a process of analyzing the inbound links into your site, you can see if they look legitimate or not,
    and if they are not then you can tell Google not to count them.
    SEO (search engine optimization) is a term that is freely bandied about by people who like to make
    the art of internet marketing seem mysterious.

  8. August 13, 2014 at 8:48 am

    The amount of calories from fat should be no more than 30% of the total calories you eat per day.
    This can be because your system is using reserve excess fat and
    converts these fats into usable power. Many women report
    that their breasts become very tender and feel full and heavy.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,100 other followers

Weise Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Archives


%d bloggers like this: