Advertising: Seventeen Magazine Photoshop Revealed – More on Real Women in Advertising


85,000 signatures, a demonstration outside of Seventeen New York offices and a Twitter campaign later 14 year-old Julia Bluhm finally got her point across.

Bluhm started the protest because she was outraged that the models in Seventeen Magazine seemed too perfect to be real. She found herself and her classmates comparing themselves to unrealistic standards that were lowering their self-esteem and dominating their day-to-day thoughts. She decided something needed to be done.

Because of the protest she conceived, Seventeen launched the Body Peace Treaty. They promise to show real girls, never altering their face or body, and to be up front about what goes on at photo shoots. Backing up their promise, they include one spread in each issue with a before and after photo, showing what was retouched. Seventeen has also been quoted saying they use only healthy models and feature non-models and readers every year as well. In addition, they do not retouch these girls’ body sizes.

Kudos to Seventeen for not only pledging to use healthy models and not alter their faces or bodies, but also to physically show the picture before and after any retouching is done. This is a big step in the advertising world, and it is going in the right direction. Using real and relatable models will help these teens grow up with acceptance and appreciation for their bodies. As a mother of a young girl, I am especially appreciative of this move.

One can only hope that this movement will make its way into other major publications that target the older but equally vulnerable crowd. Seeing stick thin models with unobtainable figures and complexions in Vogue, Marie Claire, Cosmopolitan, Elle and Glamour still has its adverse effects on women, while publications such as Playboy, GQ and Esquire put those unrealistic standards in the minds of men.

This vicious circle often ends in depression and eating disorders.

What do you think, should other publications follow suit? Would you support a petition to initiate a similar Body Peace Treaty with other magazines? Share your thoughts here or on Facebook at Weise Communications and follow us on Twitter at @Weise Ideas.

6 Responses to “Advertising: Seventeen Magazine Photoshop Revealed – More on Real Women in Advertising”

  1. February 10, 2014 at 7:45 pm

    Howdy! This blog post couldn’t be written any better!

    Looking at this article reminds me of my previous roommate!
    He constantly kept talking about this. I most certainly will
    forward this information to him. Fairly certain he’ll have a very good read.
    I appreciate you for sharing!

  2. April 24, 2014 at 11:54 am

    Greetings from Los angeles! I’m bored to death at work so
    I decided to check out your blog on my iphone during lunch
    break. I enjoy the information you provide here and can’t wait to take a look when I get home.
    I’m shocked at how quick your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyhow,
    very good site!

  3. July 17, 2014 at 3:02 pm

    Simply wish to say your article is as amazing. The clearness
    on your put up is just great and that i can assume you’re an expert on this subject.
    Fine with your permission let me to grab your feed to keep updated with coming
    near near post. Thank you 1,000,000 and please carry on the gratifying work.

  4. July 30, 2014 at 1:10 pm

    Wow, incredible blog layout! How long have you been blogging
    for? you make blogging look easy. The overall look of your
    web site is wonderful, as well as the content!

  5. August 2, 2014 at 9:37 am

    Howdy! This is kind of off topic but I need some
    help from an established blog. Is it hard to set up your own blog?
    I’m not very techincal but I can figure things out
    pretty fast. I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any points or suggestions? Thanks

  6. August 5, 2014 at 1:43 am

    Hurrah, that’s what I was looking for, what a data!
    existing here at this website, thanks admin of this web site.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter


%d bloggers like this: