13
Jul
12

You ‘Like’ Us! But does that mean you’ll be a customer

Three tips to turn a Facebook like into a real paying customer

According to the Adobe Global digital advertising Q1 2012 update, there was a 176 percent increase year over year in brand engagement on Facebook. The increased engagement can be traced back to the release of Facebook Timeline for Fan Pages.

More than 600 million users regularly interact with Facebook. As more brands convert their fan page to the Timeline format, engagement should continue to grow. But that raises a big question, how does a marketer turn someone who clicked a Like button into someone that will pay for products and services? Here are three easy to implement tips to convert likes:

1. Contests

Facebook is a place where people commonly go to play games: Farmville, Words With Friends, etc. Leverage the gamification aspect of Facebook with your own game. Recently, PostNet held an ‘I Love My PostNet” contest, where customers were encouraged to post videos to Facebook explaining how much they love PostNet. The winner of a trip to San Francisco was announced on the Facebook and people were driven to the PostNet website to see the winning video.

2. Drive opt-in emails

Less than 10 percent of companies are leveraging Facebook to increase subscribers to email. But, the new Facebook Timeline provides the perfect opportunity to turn fans into customers. Use the Tab feature (pictured inside the red circle) in Facebook Timeline to create an opt-in form where someone can sign up to receive emails without leaving Facebook.  Call the tab ‘Special Offers’ and describe your email program. It’s special because, as a Facebook fan, they will receive email notification of events, sales, coupons, etc. before the general public.

3. Share News

It is really important to avoid being too product focused on your Facebook wall, but according to the CMO Council, 55 percent of consumers connect through social media channels for new product information, Facebook is a viable news sharing platform. The tip here is to offer Facebook fans a behind the scenes look, or a preview at what’s new. Something they can’t get elsewhere and host drive traffic to the website for that Facebook special sneak peek.  Make it easy to share and watch the loyalty build.

Have you seen any other great tips to turning a Facebook fan into a paying customer? Share your thoughts here or on Facebook at Weise Communications.


7 Responses to “You ‘Like’ Us! But does that mean you’ll be a customer”


  1. March 1, 2013 at 7:27 pm

    Hi! I’ve been reading your weblog for some time now and finally got the courage to go ahead and give you a shout out from Huffman Tx! Just wanted to say keep up the good work!

  2. August 13, 2014 at 2:33 am

    You can really help most of your clients by helping them use financial statements as a basis for making better business
    decisions. But there is an exception if the caregiver is your parent.
    Avoid hype or gimmicks and let people know exactly what to expect and what they are required
    to do in order to receive what they are being offered.

  3. August 19, 2014 at 2:44 am

    Malpresentations (breech or other positions other than head
    down). Oily lotion can hinder your sunless tan or make it runny.
    This is a personal decision as to which method is best for you.

  4. August 24, 2014 at 10:54 pm

    It is a very strong line, but it is also very sensitive, making it a great line when fishing for trout.
    For instance at a time when anglers where sticking rigidly to the mantra of
    3 to 5 milliliters of flavour, plus 1 to 2 milliliters of intense sweetener to a pound of
    base mix or more, as measured by 4 large eggs or 6 medium eggs as a basis of measurement, I tried
    other approaches and reaped big rewards against much more
    experienced anglers. But have you ever thought about living in your boat full time.

  5. September 9, 2014 at 2:50 am

    Hence, considering the basic factors in mind, one can certainly be rest assured
    about the comfortable and smoother relocation. If its taken you 5, 10
    or 15 years to get into the condition youre in now,
    then trust me, a stroll just isnt enough. While dragging on your screen with your mouse and holding shift, you can pull the layer or selected object 45 degrees in any
    direction.

  6. September 9, 2014 at 3:12 am

    Save yourself the hassle of moving, plus Fri day and enjoy it.
    If you start practicing them immediately, you may find yourself getting on with your life and
    experiencing a heady freedom by tomorrow. From the years since
    inception of Moving – Relocation, a number of other websites
    begun to emulate the degree of customer support it offers.

  7. September 21, 2014 at 3:55 pm

    However, HCG is most active when women become pregnant.
    Simeon (the diet’s originator) allow just 500 calories per day.
    Real HCG diet plans can add elasticity to your skin.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,100 other followers

Weise Twitter

Archives


%d bloggers like this: