18
Jan
12

Six Ways to Jazz up a Pitch

Journalists are very busy and get thousands of emails a day. So, even very well targeted news pitches can be overlooked. However, how can you break through the clutter and get your pitch read?

Here are a few tips of how to break through by jazzing up your pitch:

  1. Have a great subject line for your email or introductory sentence for your phone pitch. A subject line with six words or less is key.
  2. Pitch your story as a process story. If your content is not particularly interesting, how did you get to that point and is that more interesting? This might be particularly useful for research-based stories. Did you use any unique processes to achieve your results?
  3. Pitch your story to an unorthodox beat. Are you pitching a biking story, how about tying into fashion, food or business related to biking instead of the typical sport beat?
  4. Tie into a tread, and I am not talking about fringe boots here. What IS the media covering and how can you be a part of it? Today, if you have a way to tie into SOPA or PIPA, your chances of getting coverage are greatly increased. Or, how about a story about the ubiquitous Tim Tebow?
  5. Leverage your existing assets. As any good communicator could tell you, half of our jobs are to repurpose and reconfigure old content, coverage and concepts. Do you have a company mascot and a yearly contest? Can you tie the two together in an interesting way?
  6. Make it a multimedia pitch. Use video and photos. Pitch on Twitter and Facebook.

Make your pitch interesting to read, view or listen to, and you just might break through.

Got other ways to jazz up your pitch and break through? We would love to hear your comments – here on The Side Note, @Weise_Ideas on Facebook.

 


2 Responses to “Six Ways to Jazz up a Pitch”


  1. January 19, 2012 at 2:56 pm

    Great advice, Tracy, since often we are repurposing content or fitting a client’s news into news of the day. Thanks for sharing!

  2. 2 Heather Horsey
    January 19, 2012 at 3:39 pm

    Glad you liked it Carol!
    – Heather


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