23
Sep
11

7-Eleven to Celebrate CofFREE Day

On September 29, 7-Eleven will celebrate their caffeinated version of National Coffee Day, CofFREE Day, by offering all Americans a FREE medium-size cup of hot coffee (or cappuccino…or latte) from 7 a.m. to 11 a.m.

With more than 65% of Americans drinking coffee during the week (at nearly two cups per day), 7-Eleven found it only fitting to celebrate the beloved caffeinated beverage on its special day.

The celebration kicks off on September 28, with an interactive Facebook game called Dip-A-Drip. Drips are total pains; they are those obnoxious, over-the-top people who get on your last nerve. Dip-A-Drip (get it now?) is your chance to launch a ball that dips a Drip into a giant 7-Eleven coffee cup. Here’s the twist: that giant coffee cup will be setup live at Union Station in Washington D.C., so while you control the movement online, your Drip is being dipped in real-time.

We here at Weise Communications love our coffee, so we will be excited to see how this interactive promotion pays off for the franchise system. What do you think about the 7-Eleven campaign? Will you get your free coffee on CofFREE day? Share with us here on The Side Note Blog.


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