Top 5 Tips: Franchising in Health Care Conference

The inaugural Franchising in Health Care Conference was held at the law offices of Faegre & Benson in Minneapolis. The purpose of the conference was to bring together franchisors and perspective franchisors in the health care industry to discuss challenges, opportunities and best practices associated with the legal, marketing, technology and service sides of both franchising and health care.

What follows is a list of our top take-aways from the conference.

  1. Franchising succeeds because of the ability to replicate a brand experience in a measurable way, but health care is a service-oriented industry. This juxtaposition is what makes franchising in health care a challenge, but also means great success for those who can consistency in the delivery of health care services.
  2. Second only to food, health and wellness is the fastest growing franchise sector. While this means competition is coming, the market is far from saturated and there is great opportunity to create brand awareness and become an industry leader with a replicable service model.
  3. The growth of franchise models will, without a doubt, have a significant impact on the delivery of health care services in the U.S.
  4. Primary health care practices that may be losing money can become profitable through the shared services in a franchise system. As the acceptance grows, physicians are likely to turn to these business opportunities to provide their services.
  5. The perception of franchised medical services is evolving as communities embrace the cost effectiveness and delivery efficiency of franchise systems.
  6. Layering the legal issues of franchising on top of the legal issues of health care can create management nightmares if the programs and services of both the franchisor and franchisee are not established properly before the sale of the first franchise.

Do you have great take-ways from the conference we missed? Share them here.

Minneapolis, MN.

If you missed the inaugural conference, do not worry. The second Franchising in Health Care Conference is preliminarily scheduled for Fall 2012 in Denver, Colo. If you are interested in receiving additional information, please let us know or visit the office blog at http://www.franchisinghealthcare.com

1 Response to “Top 5 Tips: Franchising in Health Care Conference”

  1. September 19, 2014 at 2:08 am

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