Google+: New Social Media Platform or Massive Waste of Time?

Google+ launched this week as Google makes another attempt to gain traction in social media.  While Google is the top search engine and even surpasses Facebook on number of visits, it is still missing out on the thing people and businesses want most, which is social media.   David Goldman from CNN Money reported on Tuesday in his articled titled Google Launches Google+, a quasi-Facebook competitor, that with Google+, their new social media platform, Google is allowing users to “group their contacts into smaller categories, such as relatives, co-workers, or members of a yoga class.  Information can be shared selectively with each group.”

Google’s senior vice president of social media, Vic Gundotra, discussed that Google is trying to fix the “awkwardness and brokenness” between online sharing, meaning that human interaction is hard to imitate in an online generated arena.  Google+ wants to make online sharing more like a natural human experience.  This platform is also intended to be a part of your established Google experience by just branching off of the things you already do in Google.

Google is taking an approach similar to Gmail when it comes to rolling out Google+. When Gmail debuted, it was a closed field trial that required invitations. A Gmail invitation was like gold. Similarly, Google+ invitations are a hot commodity. An eBay search has more than 50 auctions for the invitations.

There are two features that gives Google+ an advantage over Facebook:

1)    Video conferencing is the most innovative aspect of Google+ (However, speculation over what Facebook is calling an ‘awesome announcement’ is integration with Skype, watch the announcement live on the FacebookLive channel – July 6, 11:00am mountain time)

2)    Google+ is paying closer attention to privacy concerns that has plagued Facebook, by basing the service on sharing information only with the people you invite.

So the real question here is, will Google+ be any kind of competition for Facebook?  Is it going to be the next big social media platform?  Or is it as the Miami Herald calls it, Social Media for Geeks.

A huge thank you to Natalie Kleopfer for her contributions to this story.

Tell us if you’ve received an invitation to Google+ and if you think it will be a Facebook killer. Share your thoughts with us on Facebook at Weise Communications and follow us on Twitter at @Weise_Ideas.




26 Responses to “Google+: New Social Media Platform or Massive Waste of Time?”

  1. July 13, 2011 at 8:21 am

    Great topic! I’ve actually spent 2 posts on this new social media experience in my own blog.

    I feel like Google is being to broad and generic with Google +1. I’m afraid that we are now saturating the social media market and that we’ll see some start losing popularity. I honestly think Google+1 might go down with the rest of them, just like their Google Buzz did. Thanks for sharing!

  2. February 6, 2013 at 11:08 am

    Hey there, You have done a fantastic job. I’ll definitely digg it and personally suggest to my friends. I am confident they will be benefited from this web site.

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