Brand Advocates make the Best Endorsers

Are you in love with your car? How about customizing it? Considered color-matched exterior mirrors with your headphones? You are not the only one who loves their car with passion. One of my favorite brands, MINI, ran an outdoor campaign last month in Berlin that brought to life an unconventional marketing idea. MINI is a unique brand which truly allows buyer to express their unique personality.

KLLD global lead agency for BMW group has developed a new campaign for MINI, inviting millions of fans of the car from around the world to become part of the MINI family. This is a brilliant campaign because ir creates a personal experience for buyers, like the tagline says, “It’s Personal. Be MINI.”

In this campaign, brand users got the chance to be in a MINI ad campaigns. Participants were invited to enter MINI Photo Box, clamp on a pair of vibrantly colored headphones and select their favorite model from the MINI family with color-matched exterior mirrors. There were four colors and four models to choose from: the MINI Hatch, MINI Convertible, MINI Clubman and MINI Countryman.

Next, participants appeared in real-time on a video screen together with their photo and personalized MINI model. The MINI campaign was set up overnight on May 16 and continued until May 29 at the intersection of Kurfürstendamm and Joachimstaler Straße in Berlin. The campaign also ran simultaneously with a Facebook launch. (LINK TO:)

“With our ‘It’s personal’ campaign, MINI fans interact individually and authentically in an urban environment,” says Julia Hartmann, MINI Brand Management. “Through the personal configuration of the model, along with their choice of colors, we encourage them to express their personality – in front of friends and a global audience.” This unconventional guerilla marketing campaign was set to reach more than two million people on location and over 1.8 million MINI Facebook fans.

What do you think about making brand users into stars of an advertising campaign? How would it help your business get more attention? Share with us on Facebook at Weise Communications, follow us on Twitter @Weise_Ideas.

Thanks to Duysal Ekinci for her help in this blog post.

32 Responses to “Brand Advocates make the Best Endorsers”

  1. May 24, 2013 at 4:26 am

    Heya i am for the first time here. I came across this board and I in finding It
    really useful & it helped me out a lot. I hope to offer
    something back and help others such as you aided me.

  2. July 20, 2013 at 5:18 pm

    I think this can be summed up with: “Our greatest glory is not in never falling, but in rising every time we fall.” – words by Confucius

  3. March 15, 2014 at 7:57 am

    Information great writeup. The idea actually became a enjoyment account this. Glimpse elaborate to far added in agreeable from you finding out! Having said that, what exactly is stay in touch?

  4. May 2, 2014 at 5:02 am

    It’s not necessarily typical process to be able to relate economics
    using subway surfers triche. Typically, code
    triche subway surfers will be thought to have zero influence on our own economic situation, but at this time there are in fact several
    side effects. Your product sales sector regarding subway surfers triche is actually a a couple of.

  5. June 10, 2014 at 4:03 pm

    But keep in mind the key to lose weight through
    walking is walking in slow manner and in a rhythm. Regular intake of these
    drops doesn’t make a lot of change in your lifestyle. We know that today’s diet, lifestyle,
    and environmental factors are considered to be the most
    important underlying causes of the chronic disease epidemic, which accounts
    for roughly 75 percent of our rising $2.

  6. June 21, 2014 at 3:20 am

    There is definately a lot to learn about this subject.
    I like all of the points you’ve made.

  7. June 23, 2014 at 6:38 am

    I have read so many posts concerning the blogger lovers however this article is actually a good
    post, keep it up.

  8. June 29, 2014 at 4:18 pm

    I every time spent my half an hour to read this weblog’s articles
    or reviews daily along with a cup of coffee.

  9. July 7, 2014 at 5:03 am

    An impressive share! I’ve just forwarded this
    onto a colleague who has been doing a little research on this.
    And he in fact ordered me lunch due to the fact that I discovered it for
    him… lol. So let me reword this…. Thank YOU for the meal!!
    But yeah, thanks for spending the time to discuss this subject here on your web

  10. August 10, 2014 at 7:57 am

    All such apparatus can be easily maintained via
    the Google Apps backup tool. ve advertiser you should be aware of the competition you are facing and thereby understand and launch the campaign. This
    means, you are able to set which website page you will count as a goal.

  11. August 10, 2014 at 10:21 pm

    Many anglers avoid the use of whole eggs altogether because they although they contain all kinds of essential nutritional components fish are obviously going to recognise them from previous egg-containing baits plus eggs affect digestion in various ways.
    For instance at a time when anglers where sticking rigidly to the mantra
    of 3 to 5 milliliters of flavour, plus 1 to 2 milliliters of intense
    sweetener to a pound of base mix or more, as measured by 4 large eggs or 6 medium eggs as a basis of measurement, I
    tried other approaches and reaped big rewards against much more experienced anglers.

    Here are the guild quests along with a handy location and
    a listing of the reward for completion.

  12. August 14, 2014 at 4:17 am

    And powerful feelings only fulfill their single purpose, when we allow them
    to be experienced by us. No need to upset your stomach
    (and loved ones) by eating it raw; cooked garlic retains its antibacterial powers,
    so long as you eat enough of it. Emotions like fear, desire, anger, greed and jealousy
    imprison the mind, attaching it more intimately to
    the personality, taking it further away from the Self.

  13. August 15, 2014 at 3:30 am

    Those who are interested in nature trails and campsites, the key location are in Mt.
    Hotel Indigo has various packages and offers and is located in the Chicago Gold Coast.
    The museum building was once a prison where some
    of the meanest criminals were kept.

  14. August 16, 2014 at 2:38 am

    Hi i am kavin, its my first time to commenting anywhere,
    when i read this paragraph i thought i could also create comment due to this brilliant

  15. August 18, 2014 at 7:12 am

    Hmm it looks like your website ate my first comment (it was super long) so I
    guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to everything.
    Do you have any tips and hints for novice blog writers?
    I’d certainly appreciate it.

  16. August 18, 2014 at 5:27 pm

    Every weekend i used to visit this web page, because
    i wish for enjoyment, as this this website conations
    truly nice funny stuff too.

  17. August 21, 2014 at 6:00 am

    Having said that, there’s way more required inside
    plumbing business which has resulted in numerous kinds
    of plumbing profession paths that folks can pursue as expert plumbers.
    So you can see the importance of checking to see if your plumber is licensed.
    If the base is not level or rocks, adjust it by placing the plastic shims under
    the base until even and not rocking.

  18. August 22, 2014 at 2:25 am

    It’s very trouble-free to find out any topic on web as compared to textbooks,
    as I found this article at this web site.

  19. August 22, 2014 at 3:51 am

    Yesterday, while I was at work, my sister stole my
    apple ipad and tested to see if it can survive a forty foot
    drop, just so she can be a youtube sensation. My apple ipad is now
    destroyed and she has 83 views. I know this is totally off
    topic but I had to share it with someone!

  20. August 23, 2014 at 4:46 pm

    If you want to take care of your property,
    the number one thing that you should do is to know your budget.
    A kitchen must provide an efficient working place, even while it looks good.
    Whatever form of finish end result you’re looking for with your kitchen area you will find a selection of fabulous kitchen area styles that may fit your desires flawlessly.

  21. August 23, 2014 at 7:58 pm

    The improved sleep is another favorite benefit of a prescription to buy HCG weight loss injections.

    Although you’ll find many versions from the diet regime
    employed with HCG drops, numerous of them are severely calorie restricted and
    need to have you to location four drops of your HCG mixture underneath the tongue twice a day.
    Since the 1950’s thousands and perhaps even millions of people have
    tried the h – CG weight loss protocol and a good many swear by it.

  22. August 24, 2014 at 7:08 pm

    Hi there! I know this is kind of off topic but I was wondering if you knew where I could
    find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

  23. August 25, 2014 at 7:08 am

    For latest information you have to pay a quick visit world-wide-web
    and on world-wide-web I found this web page as a finest site
    for hottest updates.

  24. August 28, 2014 at 6:17 pm

    Many people talk about tax loopholes, understanding the details involving
    one of the IRS’s top tax loopholes enables you to speak
    or protest with confidence. All of us heard misleading statements
    made by some tax resolution companies, with phrases such as “settle for pennies on the dollar”, referring to the IRS program called Offer in Compromise ‘ promising their potential clients to settle their tax debt
    for much less that they really owe. If you don’t have the funds, can you
    borrow from friends or relatives.

  25. August 29, 2014 at 3:16 am

    What’s Taking place i am new to this, I stumbled upon this I have found It positively useful and it
    has aided me out loads. I hope to give a contribution & aid different
    customers like its helped me. Good job.

  26. August 29, 2014 at 1:55 pm

    Hi there! This post couldn’t be written any better!
    Reading through this post reminds me of my previous room mate!
    He always kept chatting about this. I will
    forward this page to him. Fairly certain he will have a good read.
    Thank you for sharing!

  27. August 31, 2014 at 12:38 am

    Polar kebbits are located north of Keldagrim, and west of Trollweiss mountain. Fly Fishing Setup Tips – Fly
    fishing is a great way to catch more trout. There
    are so many great places to go while you are there.

  28. September 4, 2014 at 7:32 pm

    Search engine optimization companies would not only offer your seo services, but
    they would also give you good online marketing services.

    This checklist will refer to implementing optimizations in a Word – Press Blog.
    The last thing to consider in regards to the
    idea of seo tools is that there is an algorithm that is continually changing.

  29. September 6, 2014 at 7:56 am

    Hey! Quick question that’s totally off topic. Do you know how to make your
    site mobile friendly? My weblog looks weird when viewing
    from my iphone4. I’m trying to find a theme or plugin that might be
    able to fix this issue. If you have any recommendations, please share.
    Appreciate it!

  30. September 8, 2014 at 1:51 am

    Hey very nice website!! Man .. Excellent ..
    Amazing .. I’ll bookmark your website and take the
    feeds also? I am happy to search out a lot of useful information right here within the post, we want work out
    extra strategies in this regard, thank you for sharing.
    . . . . .

  31. September 8, 2014 at 3:22 pm

    Low levels of testosterone allows beta-amyloid,
    a toxic peptide to accumulate in certain regions of the brain causing memory loss.

    So you can see that even if a man has got
    a ‘small’ penis, he’s got a built-in compensating factor that will bring him up to about the same size as the guy who
    appears to be ‘better equipped’ in the shower room.
    Naturally, the level of erection will depend on how
    much blood is able to fill in the corpus cavernosa.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter


%d bloggers like this: