Three Ways Twitter Can Help Grow Your Business

As social media marketing and web outreach continues to rise, connecting with your customers via Twitter will help your business develop a healthy social media presence. Here are three methods showing how Twitter can increase brand awareness, maintain customer loyalty and establish credibility for your business.

1. Customer Service
This past week European car retailer Peugeot launched its new Twitter customer care service. As with many companies, the car brand took notice of how Twitter acts as an outstanding customer care platform. Twitter supports existing customer care lines and offer a fast way to addresses issues or concerns. Resolving client complaints serves to keep customers happy.

In a recent interview with Brand Republic Marketing Magazine, Andrew Goodall, internet manager of Peugeot UK said, “We expect the Twitter to serve as a vital method of tracking and managing customers’ needs – identifying common trends in queries, and ultimately helping us to improve and build on their needs in the future.”

Using Twitter as a customer service platform is a wonderful way to address issues and improve customer relations.

2. Reaching New Customers
In a report published last month by the official Twitter blog, it was noted that there are nearly 500,000 new accounts created each day. Can you imagine the great impact it would have on your business if you were able to reach a mere fraction of these users?  Through performing searches and creating enticing content, your business withstands to gain a wide range of followers, supporters and potential customers.

3. Be Seen as an Expert
No matter what line of business you are marketing, creating expertise in your field is key to driving revenue. People are interested in working with knowledgeable establishments. Use Twitter to display why your business is more knowledgeable than its competitors. By sharing industry news, links to awards, articles and positive client reports you can easily showcase and share the extent of your expertise.

If you would like to share how Twitter has positively impacted your business or if you need help in creating a tailored social media campaign, contact us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

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