Will Business Revenues Increase as a Result of New Foursquare Application?

Foursquare, the location-based service, which allows its users to “check-in” to a wide range of restaurants and businesses, has recently launched a new “explore” application. Foursquare Co-Founder Dennis Crowley said, “The idea is to find things near you, including the unexpected.” This new feature will not only aid users in exploring new venues, but this application also has the capability of marketing businesses.

The new “explore” application works based for user history and search terms. By simply typing in keywords, users are presented with a list of establishments matching their criteria. These results are liable to include new businesses and the “hidden treasures’ users may not be familiar with. Foursquare aims to help its users discover their city and help businesses connect with their customers. Currently, the service has 250,00 businesses signed up which include, national brands, regional franchises, and “mom and pop” establishments. It seems that the new explore feature is going to make this location-based service even more enticing to business owners who like to reach new customers in a unique way.

The two-year-old Foursquare has nearly 7.5 million users worldwide and adds about 35,000 each day. With the new “explore” application, businesses may prove to profit by being able to reach new customers with minimal effort. It will be interesting to see how this application impacts business and if there will be a spike in new client retention in upcoming months as a result.

Share your predictions with us or comment on how location-based services have impacted your business. Share with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

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