14
Mar
11

Groupon Role in Health Care Marketing

Social media is a growing resource for health care information, in a story from Seattle’s NBC affiliate KING, the National Research Corporation claims 20 percent of Americans use social media as a health resource and 25 percent say the information obtained through social media will likely influence health care decisions.

It should come as no surprise that health care organizations are leveraging this trend by turning to Groupon. Organizations are intrigued by the opportunity to attract new patients with no or little insurance for specialty services. However, providing services at such a deep discount means that high levels of customer service and booking return visits are critical.

“Groupon has offered a growing number of deals for eye exams, teeth-cleaning and whitening, electrolysis and chiropractic services. Approximately 15 percent of Groupon deals nationwide are for health care services,” says Julie Anne Mossler, a company spokeswoman. A question that health care marketers must answer: If you attract new business, but end up reaching many uninsured people who appreciate affordable services, how many will end up being loyal full-paying customers?

Below is a selection of recent Groupon deals:

  • Washington, DC Deal: $59 for an Eyeglass Exam and $225 Worth of Prescription Eyeglasses with Lenses at MyEyeDr. ($310 Value)
  • Jacksonville, FL Deal: $99 for a Chemical Peel at Posh Plastic Surgery ($300 Value)
  • San Antonio, TX Deal: $150 for a Consultation, 20 Units of Botox, and a Follow-Up at San Antonio Plastic Surgery Center ($350 Value)
  • Vancouver, WA Deal: $2,100 for Lasik surgery provided by Clearly Lasik ($4,200 Value)

For health care marketers, it appears that elective services are the most popular Groupons. We have not seen Groupons for internal medicine, invasive procedures or more consultative medical issues. A possible gateway could be a Groupon for an array of health care screenings. In the current economic environment, people are looking for a deal and they are looking for that deal online.

Tell us if you think Groupons will become a successful health care marketing tactic or if it’s just for a small group of elective services. Share your ideas with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.

 


37 Responses to “Groupon Role in Health Care Marketing”


  1. June 22, 2011 at 11:36 am

    I wrote a short social commentary about this topic for my internship. Check it out!
    http://www.ezanga.com/news/2011/06/22/a-poke-at-groupons-discount-on-health-services/

  2. July 15, 2011 at 12:43 am

    Social media is a good source to increase awareness about health care products and to use these products in right way.

    healthcare business coaching

  3. April 16, 2013 at 11:29 am

    Amazing! Its really awesome piece of writing, I have got much clear idea concerning from this paragraph.

  4. May 13, 2013 at 4:46 pm

    I am regular reader, how are you everybody?
    This piece of writing posted at this website is really fastidious.

  5. May 15, 2013 at 2:20 pm

    I like the helpful info you provide in your articles.

    I’ll bookmark your weblog and check again here regularly. I’m quite
    sure I’ll learn many new stuff right here! Best of luck for the next!

  6. June 7, 2013 at 5:05 am

    I’m impressed, I must say. Rarely do I come across a blog that’s equally educative
    and interesting, and without a doubt, you’ve hit the nail on the head. The issue is something too few men and women are speaking intelligently about. Now i’m very happy that I
    stumbled across this in my hunt for something regarding this.

  7. June 27, 2013 at 12:23 am

    The amount of down payment that you will be able to repay the cars worth in cash to their lender in order to
    offer competitive rates. Car Loans For Bad Credits can
    be obtained from numerous sources both in person and online.
    Anybody know what I need to know if you have a bad credit debtor.

  8. July 5, 2013 at 5:43 am

    Highly descriptive article, I loved that a lot.

    Will there be a part 2?

  9. July 15, 2013 at 8:35 pm

    I loved as much as you will receive carried out right
    here. The sketch is attractive, your authored subject matter stylish.

    nonetheless, you command get bought an edginess over that you wish be delivering the following.
    unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase.

  10. July 18, 2013 at 6:10 pm

    Hello just wanted to give you a quick heads up and let you
    know a few of the pictures aren’t loading properly. I’m not sure
    why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

  11. July 20, 2013 at 6:52 am

    Hi there, after reading this awesome article i am also glad to share
    my familiarity here with friends.

  12. October 17, 2013 at 10:57 am

    The correct outdoor furniture setting can function as the sound solution to enrich societal opportunities.

  13. November 25, 2013 at 6:49 am

    Hi, after reading this awesome article i am too glad to
    share my knowledge here with friends.

  14. January 26, 2014 at 6:12 am

    Hi, Neat post. There is an issue along with your website in web explorer,
    could check this? IE nonetheless is the market chief and a big section of other people will miss your magnificent writing because
    of this problem.

  15. February 14, 2014 at 6:06 am

    Fantastic beat ! I wish tto apprentice even
    aas you amend your web site, how could i subscribe for a wblog web site?

    Thhe account aided me a acceptable deal. I wre a little bit familiar of this your broadcast
    provided bright clear idea

  16. March 18, 2014 at 3:29 am

    I absolutely love your site.. Great colors &
    theme. Did you build this amazing site yourself? Please reply back as I’m planning to create my own site and
    would love to learn where you got this from or just what the theme is called.
    Kudos!

    http://www.chamundaswamiji.com/mk-us/?key=michael+kors+wholesale

  17. May 24, 2014 at 11:29 pm

    Okay, so you have a decent starting portfolio of ‘glamour
    photography’ shots you’ve taken and assembled to show the
    possibilities of your range and depth of photographic
    artistry. Laughter, smiles and playfulness were the norm for
    his photos, but it was not in fashion photography.

    Almost every day we are exposed to the damaging effects of the ultraviolet rays that are sometimes high in radiation.

  18. June 3, 2014 at 4:58 pm

    The hcg regarding dieting losing weight method is rather unique and also distinct through the other
    losing weight methods because it involves a intake regarding hcg drops without the strenuous exercises or maybe dieting that may
    leave our bodies deprived. This as you might know
    is contrary to what normally happens on a diet. This can only be done
    if a person reduces some weight.

  19. June 10, 2014 at 3:51 am

    One function of the bustle and the hoopskirt was to make the
    waist look smaller and to enhance the bust. Readers may refer to a related article entitled
    The Best Fashion Merchandising Degree Schools in the U.
    Healthy clear beautiful skin is a must for models because bad skin does not photograph
    well.

  20. July 21, 2014 at 9:00 pm

    Finasteride on the other hand has been approved by Food and Drug Administration to treat enlargement
    of prostate. Traction Alopecia (often caused by excessive or tight braiding or ponytails).

    The step-by-step method of using castor oil for hair loss
    treatment:.

  21. July 25, 2014 at 6:44 am

    Replacing the wax ring is a lot less difficult and expensive than replacing the toilet,
    but if you have wanted a new commode, this is
    your chance. Keeping your home plumbing running smoothly is
    not a difficult job. A new toilet will give the bathroom an up-date, sleek touch.

  22. July 26, 2014 at 1:45 pm

    How many ways are there of going green in beauty schools.
    It’s very vital that you get Plumbing Alameda work made by a
    specialist. Toilet paper is among the most essential product because
    you are always going to need it and you use it all the time.

  23. July 27, 2014 at 4:44 pm

    If you do this, you’ll find that your campaign is much more effective.

    Strategy#3: Promote your business with you-tube video account:
    . The idea is to run promotions that involve other local businesses,
    ideally with a bigger fan base than ours, in order to increase the number of likes
    to our page and get local Fans as well. Also explore social media marketing and the difference to social networking websites.

    In short, you should be on every social media site, not just
    the largest ones. All in all, the major advantage of using social media as a major outlet for your marketing is that
    you reach more people than by other means. ) and more than 700 million active Facebook users
    alone’Social Networking is here to stay.
    What type of clients do you serve and what kind of services do you offer.
    There are thousands of monetizing methods; choose anyone that you’re comfortable with.

    There are many tools for posting photos of your artwork and writing
    out your thoughts on each piece.

  24. August 2, 2014 at 4:46 am

    Finally, mini face lift provide the sufferers an all natural experience by themselves as well
    as at the same time improve their own self esteem and
    confidence amounts. Place the back of both wrists at the bottom of the chin. First decide on what color you want
    your bathroom to be and add two shades of the same color, one lighter and
    one darker (or one totally different but matching color) for accents.

  25. August 9, 2014 at 9:22 pm

    items in their own particular view are clearly the actual ones which they will.
    This is to slough off any dead or excess skin before applying the lotion. IMPORTANT: Make sure you are purchasing UV protective clothing that is put together and manufactured with strict AAD guidelines, you don.

  26. August 15, 2014 at 2:54 pm

    Cynthia Minnaar is a full-time internet marketer and owner of She invites
    you to visit her internet marketing training website for more
    link building tips. Does your recruiter make his or her money from your sign-up fees.
    But other than those who just want to communicate with
    friends, old and new, social media is also currently being taken advantage by business oriented people as
    a way to reach their target clients and improve their businesses.

  27. August 15, 2014 at 7:09 pm

    If this is not done timely, the expat will NOT be able to use the exclusion. After determining that you are qualified for a refund, the refund service will start the process or you.
    If all this rings a bell then you have seen how CPA marketing works.

  28. August 27, 2014 at 6:11 pm

    The researches had made it possible to identify the entire benefits from the moringa oleifera, the wouldn’t be wrong to say this tree as heavens tree which is enriched with the potential of curing countless diseases and additionally without any side affects though the medication of any diseases carry some side affects to cure that particular problem but that’s the quality of moringa that its pure natural product but the problem is awareness but know gradually people are considering it as a extreme bounty of nature and its usage had arisen, in the current era people are subject to face very dreadful diseases which can even not be identified like only it became apparent that person is infected with the cancer but what type is sometimes becomes an issue and it becomes the cause of death,
     the diabetes is one of the leading problems which many people had been victimized and uses different medicines and still the level of blood sugar stay not in control and its medication is also cost money but the side effects of medications are vital it usually attach stomach and liver and the patient following diabetics medication needs to intake other for stomach or liver which is like a heck of medicines intake and therefore the person also finds everything fade or lifeless and felt that life is just trouble but don’t make yourself dishearten or demoralized because the solution is moringa the wonder of nature, its splendid product nature its not simply a medicine for the cure but it’s a energy booster rather using food supplements which are produced by chemicals the preference to moringa oleifera should be given which is sort of super charger to human body despite of age factors how great is that its usage could even help to heal the poisoning of snake as well,
     its proved that this very tree leafs carry antioxidants which helps to give strength to the immune system and thus strong immune systems functionality could help to capitalize the healthy and active life, it also helps the patient which are infected of HIV so this tree is not less than a miracle.
    Besides feeling better after the HCG program, you are
    going to look better too. It helps more when you have a fitness or weight reduction buddy.

  29. August 28, 2014 at 8:53 am

    This 4 to 5 foot auger with a curved, tubular hand is similar to a snake and works the same way.
    Arranging a remodeling dependably begins with great
    aims: “We should overhaul the split and peeling flooring, floor in the kitchen,” you say.
    The important thing is to a step closer to the kitchen you’ve always wanted.

  30. August 29, 2014 at 1:25 pm

    So you get someone in Connecticut to hear your garnishment release
    case who can better understand your situation. After determining that you are qualified for a refund, the refund service will start the process or you.
    *A notice to let a business be aware to review reported information more
    closely- Letter 5035.

  31. August 30, 2014 at 2:53 am

    American Society for Metabolic and Bariatric Surgery.
    Pain medication is also provided in case the patient feels any discomfort the following
    few days. You can get great results at a much cheaper rate by
    looking for hair transplant abroad surgeons.

  32. September 4, 2014 at 11:59 am

    If you have any questions pertaining to where and ways to utilize web site (
    super fast reply ), you can contact us at the web page.
    Laser procedures are also used to diminish the emergence of age spots and wrinkles and also
    to resurface your skin. And premature skin aging is considered to be one of those problems.

  33. September 7, 2014 at 7:26 pm

    The hair follicles are not receiving the right balance of nutrients they need
    to grow. main light based permanent hair removal technique for men. Oils that
    are perfect for sealing are Olive oil, jojoba oil, safflower oil
    or castor oil.

  34. September 11, 2014 at 10:57 am

    These services are designed to make your moving experience a good one.
    As your relationship continues into a long term relationship, narcissists will
    start to make veiled threats, with statements like:
    “my relationships have never lasted more than two or three years. Providing assistance to customers who are trying to relocate is the responsibility of the customer service reps.

  35. September 13, 2014 at 5:02 pm

    Will the doctor performing blind dissection be able to adequately account for this variability in the average patient and
    will he risk operating on an unwary patient in whom these differences might be profound.
    Eventually this can cause hair thinning or patches of bald spots.

    light of one wavelength, not of an entire spectrum like a light
    bulb.

  36. September 20, 2014 at 9:03 am

    But now, with the prevalence of social media accounts, caretakers must now tackle the hurdle that is their loved one’s online presence.

    Your presence online is what a majority of your
    customers will base their opinion off of, so spend extra time and money
    on cleaning up your name, if it’s been damaged by negative reviews or unhappy customers.
    Why would you entrust them with a matter as sensitive as SEO for your website.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,100 other followers

Weise Twitter

Archives


%d bloggers like this: