01
Feb
11

Eva Longoria available for the right price

The recently launched site TwitChange is taking social media in a new direction.  TwitChange gives people a chance to win a celebrity auction, but not your traditional celebrity auction.

You bid on a donation amount to the designated TwitChange charity and attempt to win the Twitter affection of your favorite celebrity. The largest bidder is declared the winner of the TwitChange auction and can win one of three valuable rewards:

  1. A follow from your favorite celebrity on Twitter
  2. A special tweet from your favorite celebrity
  3. Your favorite celebrity will re-tweet one of your tweets

Last September, Eva Longoria (who has more than 1,217,000 Twitter followers) led the effort to raise money in earthquake-ravaged Haiti. Leveraging the power of her celebrity, the TwitChange auction produced more than 30 million hits in 30 days, and raised $500,000 to build a home for disabled and special needs children in Haiti.

The latest auction started Jan. 29 and goes through Feb. 4. It benefits Operation Once in a Lifetime – the charity ensures soldiers’ homes aren’t foreclosed on, heat and electricity stays connected, and families are safe while soldiers are deployed.

As an added incentive for the current Operation Once in a Lifetime auction, the highest bidder on Pittsburgh Steeler Troy Polamalu (NFL defensive player of the year) will receive two Super Bowl tickets to this Sunday’s game between Pittsburgh and Green Bay.

A huge Side Note Blog congratulations to Eva Longoria and Troy Polamalu for using Twitter to bring awareness and financial support to these charitable causes.

This is the best example we’ve found of Twitter being used for social change that can change the world.

Let us know if you have found social media efforts that you believe deserve recognition. Share your thoughts with us right here on the Side Note Blog or on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.


14 Responses to “Eva Longoria available for the right price”


  1. February 1, 2011 at 1:24 pm

    Thanks for sharing this great idea. And what works so well on a national level can probably work with local celebs, too. I’m participating in a marathon, 24-hour strategy, planning, advertising, PR event for local non-profits in my area (4 agencies come together to provide their skills pro bono) and I think this might be a tactic worth pursuing. I bet it’ll work in Denver, too.

  2. 2 Mark Plumb
    February 1, 2011 at 2:14 pm

    Craig, good luck with the marathon planning session. Let us know how it turns out. I heard an interview with Troy Polamalu instead of breaking down the Super Bowl, he was promoting the TwitChange auction. Love it when celebrities are fully engaged paying it forward.

  3. 3 Brea Olson
    February 14, 2011 at 3:31 pm

    I went to Haiti in July to begin construction on the new Miriam Center, the home/beneficiary of the first TwitChange auction. Thanks for talking about this innovative campaign that I can verify first-hand is changing lives of little Haitians who so deserve it!

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