Five Social Media Trends for 2011 and Beyond

Previously, we shared five marketing trends for 2011.  With social media being such a huge component of integrated marketing programs, we thought we would drill down on social media trends. Here are five social media trends for 2011 courtesy of Weise Communications.

1. With the rapid adoption of smart phones, QR Codes will explode in the U.S.

The QR (quick response) code can direct a user to Internet content.  To the right is the QR code for The Side Note.  If you have an application such as NEOReader or RedLaser open on your smart phone and take a picture of this image, our blog will open on your smart phone.  Cool huh?

Mainstream adoption of QR codes appears to be starting.  OnStar and AXE Shower Gel have created traditional magazine ads and incorporated QR codes. For these codes to truly hit the mainstream, people will have to know what to do when they see a QR code, the content must be rewarding and engaging.  Also, advertisers must resist the temptation to let the QR code stand alone. Consumers need to have some expectations about the content they are going to access.

Yamanashi Prefecture has taken the QR code content to another level by producing headstones with QR codes embedded in them. The “Memorial Service Window” enables visitors to scan the QR code and get pictures, videos and other information on the deceased. It also keeps a log of each time the code was scanned so family members can know when relatives visit the gravesite.

2. Location-based marketing will take on more prominence

Services like Foursquare and Gowalla use smart phones geo-location capabilities to let users notify others of their locations by “checking in” to that location.  Marketers will develop more innovations to drive traffic to retail locations.  One that we really liked was a Foursquare promotion in which mayors of 37 Arby’s locations from Evansville, Ind., to Huntsville, Ala., get reserved seats at “Mayor’s tables” and 50 percent off meals.

This is a great example of how location-based marketing will become wildly successful.  It will get more narrowly focused. People are more likely to use like Foursquare and Gowalla when they believe they will receive special treatment and can point to a specific value from participating.

3. Wikileaks is a pre-cursor to a new wave of privacy concerns

One of the side effects of Wikileaks, and the rapid explosion of released classified information disseminated through Wikileaks related social media, is that companies will tie social media information and interactions with the desire to keep certain information out of public forums.

Wikileaks has spawned new social business intelligence companies. These companies are working on the ability to effectively obtain and combine mobile, online and tangible information in ways that will identify information about a person or a business that is more accurate than having someone’s Social Security number.  Before this begins to sound like the ramblings of a conspiracy-theory freak, the trend we see on the horizon companies being more vigilant about data privacy in social media.

4. Measuring social media effectiveness will NOT solely be based on ROI

Retweets, fans and likes are not reflected on an income statement however, it does not mean that they are without value and merit. Marketers will have to push the C-Suite to recognize the value of these indicators beyond the bottom line.

Forrester research reveals that most companies don’t know how to determine the ROI of social media and offers a balanced marketing scorecard that incorporates customer attitude shifts about a brand and the ability to respond in a crisis.

5. Twitter figures out how to monetize the service

Twitter failed with Early Bird and is having mild success with promoted tweets, but we think Twitter will finally realize the secret of their service is…that they are a search engine.  Here are a few suggestions that Twitter can implement to start generating serious income:

  • Allow an auction/bid process for keyword purchases
  • Deliver targeted ads based on search terms
  • Deliver targeted ads based on tweet history

We also wonder if Twitter will give companies the opportunity to purchase followers.  How would those on Twitter choose to opt-in? Could the Twitter account holder share in the revenue? If your bought, can you ‘unfollow’?

Tell us what social media trends you see taking off in 2011. Share your ideas with us on Facebook at Weise Communications and follow @Weise_Ideas on Twitter.



22 Responses to “Five Social Media Trends for 2011 and Beyond”

  1. June 21, 2013 at 6:12 pm

    This really is fantastic reading. It’s loaded with useful material that anybody can comprehend. I really prefer to study articles which are put with each other so well.

  2. October 24, 2013 at 5:10 pm

    Spot on with this write-up, I seriously feel this amazing
    site needs a great deal more attention. I’ll probably be returning to
    see more, thanks for the information!

  3. November 27, 2013 at 9:25 pm

    What does all of this mean? Not to worry, the manufacturer’s all have chosen the correct ratios for a number of apps from lawns to veggies. Recall a backyard garden fertilizer using a formulation of 12-12-12 or 14-14-14 is intended to be utilized to your backyard garden before planting. It frees those components very easily on software.
    ugg boots uk http://www.transfercar4u.no/uggboots-dk.html

  4. November 28, 2013 at 12:27 am

    The Creative Director will stick his oar in and demand that ten of them are still left as is. And so on. After a variety of dozen iterations, what’s still left shall be the variation that practically (but doesn’t very) make the agency people retch violently around the place, and which the consumer is rueing investing 50 % a million kilos on, but is very not able to back again from now, Tv deadlines becoming what they can be.
    uggs norge salg http://www.sprakreisebyraet.no/uggboots-no.html

  5. November 28, 2013 at 12:27 am

    When looking for the excellent flashlight, you’ll also want something that is handy. I’ve a few flashlights in my bug out bag, and one of them is one that I can place on my head and angle the lens. This arrives in helpful for anyone who is within a situation exactly where you will need to create a tent inside the dim, or you’re accomplishing hunting or fishing inside the dim.
    chaussure ugg http://www.stigab.se/uggboots-fr.html

  6. November 28, 2013 at 12:29 am

    Among the purse collection, one can find some high-end brand names like Stella McCartney and several of the initial Mentor purse editions. Ginople started this retailer as component of the chain of classic retailers. As a result of bad economy he was compelled to near down the other retailer.
    impregnering uggs http://www.ultimatecake.se/uggboots-no.html

  7. November 28, 2013 at 12:30 am

    At this time, it truly is better to simply backup only what you will need and possess the working system reinstalled. Think me, once your pc will get to this point, you don’t want to just put a “band-aid” on it. Just start from scratch using a clean up system..
    ugg sverige online http://tullingegym.se/uggboots-se.html

  8. February 13, 2014 at 8:09 pm

    Superb difficulties totally, you merely gained a new audience. Precisely what may perhaps anyone advocate about your publish for you to built at times previously? Any certain?

  9. April 19, 2014 at 12:08 pm

    I really like what you guys are usually up too. This type of
    clever work and coverage! Keep up the superb works guys I’ve you
    guys to my own blogroll.

  10. May 25, 2014 at 4:34 am

    Good day! I could have sworn I’ve been to this site before but after browsing
    through many of the articles I realized it’s new to me.
    Anyways, I’m definitely delighted I stumbled upon it and I’ll be book-marking it and checking back regularly!

  11. June 30, 2014 at 11:10 pm

    For most up-to-date information you have to pay a
    visit the web and on web I found this web site as a finest web site for most recent updates.

  12. July 6, 2014 at 9:45 pm

    I have to thank you for the efforts you have put in writing
    this site. I’m hoping to view the same high-grade blog posts from you
    later on as well. In fact, your creative writing abilities has motivated me to get my own blog
    now 😉

  13. July 13, 2014 at 12:14 pm

    Glaucoma treatment in the form of eye laser treatment
    is very effective at stopping the condition in its tracks so if caught early enough
    there should be no sight lost. As he remembers the cases,
    example list gets longer and longer. The form that
    that consists of an autosomal recessive trait being inherited
    is the most common form.

  14. July 20, 2014 at 11:31 am

    It’s an remarkable post in favor of all the internet visitors; they will get benefit from it
    I am sure.

  15. July 23, 2014 at 9:47 pm

    Hey I am so excited I found your website, I really found you by error, while I was looking on Askjeeve for something
    else, Nonetheless I am here now and would just like to
    say cheers for a marvelous post and a all round interesting blog (I also love the theme/design), I
    don’t have time to browse it all at the minute but I have saved it
    and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the awesome jo.

  16. August 9, 2014 at 6:18 am

    Hello! I just wanted to ask if you ever have any problems with hackers?

    My last blog (wordpress) was hacked and I ended up losing
    a few months of hard work due to no back up.
    Do you have any solutions to prevent hackers?

  17. August 16, 2014 at 9:03 pm

    I’m amazed, I must say. Rarely do I come across
    a blog that’s both equally educative and amusing, and without a doubt, you have hit the nail on the head.
    The issue is something not enough people are speaking intelligently about.
    I’m very happy that I stumbled across this during my search for something relating to this.

  18. August 19, 2014 at 1:27 am

    You will now have an even better roadmap to CPA offers that many experienced affiliates probably wish they had when they
    started out — What are the different types of CPA offers.

    When making this decision while taking in their professional background, allow your own knowledge and gut do some of the thinking as well.
    ‘ I think he must have been thinking of Andrew when he said it.

  19. August 19, 2014 at 5:50 pm

    Keep in mind that the HCG diet must not be used by pregnant women because consuming a super low-calorie diet like the HCG diet and
    weight loss is not advisable during pregnancy as it poses risk to both the mother and the baby.
    naturally occurring hormone in the body, and when it’s taken from higher doses it has been proven to increase
    the bodys metabolic functions. People with diabetes struggle to lose
    weight because of the particular blood insulin deficiency produced by diabetes brings about rapid weight gain.

  20. August 21, 2014 at 9:04 am

    It might serve because the dog training techniques masters in return. Identification for
    PetsAside from education, much later, down, especially when he is doing.

    Just take the dog what’s ideal and what it is very important for
    the dog, and lift up.

  21. August 26, 2014 at 2:31 pm

    It is nice to know if you are pregnant when you are in the comfort of your own home.

    After all, they don’t call them guilty pleasures for no
    reason. Stimulates new collagen production while
    removing scars as well as dead, dull surface skin.

  22. September 4, 2014 at 6:13 pm

    It is a very market and in today’s exciting market, it has blocks of different types of games
    for mobile phones moviestarplanet hack for free.

    Moreover, the company has a good moviestarplanet hack
    time pass. Can you moviestarplanet hack help them
    rise in popularity? You will need a massive industry that is
    Gameloft. Service providers offer games at any time if
    he hasn’t collected all depend upon their past experience.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter


%d bloggers like this: