Home Tweet Home: Twitter Unveils New Look

Twitter unveiled a new home page design that includes an enhanced sidebar with images, video, and user profile information. without leaving your news stream. The change is notable because Twitter.com is still the most popular way for people to use the service. Despite the prominence of social media dashboards like HootSuite, 78 percent of all users access the service through twitter.com.

Click for New Twitter Intro Video

The new look has two columns:

  • On the left users will find @mentions, retweets, searches, and lists just above your timeline
  • On the right users will find last tweet and familiar features like whom you recently followed and who recently followed you and trending topics

For marketers, there is a brand new advertising opportunity. The right hand column has enough space for embedded media. So, you can get a youtube video or a twitpic without being directed to a new site. Twitter co-founder Evan Williams says “Embedding the media doesn’t make Twitter more complicated,” according to Williams. “It makes it simpler because you don’t have to open up another link.”

The new Twitter still comes up short in a few things it still doesn’t provide:

  • Analytics to user
  • Conversation threads
  • Email-like nesting of tweets between users

For a preview, here is a sample of the new twitter page with an embedded twitpic.

For comparison, below is my Twitter page with the old layout and the new layout. What do you think of the redesign? Let us know in the comments below. You can find Weise Communications on Facebook and follow @Weise on Twitter for more updates.

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