Social media tips and tricks – Twitter

Today, there are 75 million Twitter accounts, about a quarter of the U.S. population. That’s comparable to the number of adults with cell phones in 1999. And if the growth of Twitter is anywhere near that of cell phones, it is time to gain a clear understanding of how you and your company can use it. Here are some down and dirty tips to be mindful of when using Twitter.

Twitter etiquette is imperative when talking to others via Twitter. Here are some things to remember:

  1. When you are first getting started, consider following those people who follow you. This is a great way to build an understanding of how Twitter works and who is interested in what you have to say. This will also help you narrow what information you want to read about on Twitter and what is just spam.
  2. Design tweets that when retweeted don’t cut off your tweet or link. This means writing in 120 or 130 characters instead of 140. Often if your tweet is too long to retweet, people will not retweet it or the meaning just gets lost.
  3. When you are tweeted @, respond. When an @ symbol appears before your handle, that means the comment is specifically directed at you. Responding to these mentions is a great way to get noticed and just polite. Also, look at your other mentions and involve those talking about you in conversation with you.
  4. Be thankful for retweets (RT) and respond with thanks.
  5. Follow up with all direct messages quickly.
  6. Include links in most, if not all, of your tweets. This allows you to track which tweets get the most clicks and thus learn what your followers are most interested in reading from you.

The use of Twitter aggregators, like HootSuite – which is what @Weise_Ideas and @HutchH use, can make distinguishing the streams, mentions and direct messages quick and easy.

Good luck in the Twittosphere. Let us know if there are other helpful tips you’ve come across.

1 Response to “Social media tips and tricks – Twitter”

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