Hanes and Michael Jordan – Another Integrated Marketing Campaign Done Well

I would like to start this blog with a few personal comments. While my husband may not think I know who Michael Jordan is, I do. I may not be an over zealous basketball fan, but who doesn’t want to be like Mike? And to top it off, I love his Hanes Commercials. And don’t judge me, men love Victoria Secret commercials for the same reason women enjoy seeing Jordan in his Hanes.

So when I read the New York Times article about the new Hanes commercials (sans Charlie Sheen) it took me about 15 seconds to blurt out, “I love those commercials!” And now there is even more to love. Hanes has fully integrated the TV and radio campaign to include Rick’s blog (its rather lame, but so is Rick). The website promoting the story of Rick and Michael (stuck on a flight to Sydney together) is terrific. I especially like the comfort demos.

You can also follow Hanes Comfort on Twitter and on Facebook. I feel like the Facebook page could be a bit more Jordan-esque, but what is cool is that you can sign-up for Hanes weekly giveaway for a chance to win two round-trip JetBlue Airways certificates.

All of the commercials can be seen either on the website or on YouTube. I especially love the “bacon neck” ad.

The beauty of integrated campaigns, such as the Hanes campaign, is their ability to make use of multiple media channels – TV, radio, and social media to name a few. Messages reach larger audiences and can more specifically target service and product audiences.

What do you think? Will Jordan convince you to purchase some Hanes? Will you get involved in following Hanes in their social media campaign? What do you think about the campaign?

Is your business ready to utilize the power of an integrated campaign? Visit Weise Communications for help in making your campaign a success.

12 Responses to “Hanes and Michael Jordan – Another Integrated Marketing Campaign Done Well”

  1. August 8, 2014 at 4:19 pm

    Deegan was arrested and charged with human trafficking and
    drug possession after cops busted in and found the girls being held hostage.
    Many people are making a lot of money promoting CPA offers, but as usual, there is
    a lot of misinformation floating around. Avoid hype or gimmicks and let people know exactly what to expect and
    what they are required to do in order to receive what they are being

  2. August 21, 2014 at 5:48 am

    Having pointed out the homonymity of the term “Elohim” we return to
    the question under consideration. Choose a top that
    is loose but form fitting as some of the poses are inverted, which
    means that your head will come down below your hips and could cause your top to ride up.
    Your body will be moving in ways you are not used to, and you don’t want
    to be flashing too much skin to those around you.

  3. August 22, 2014 at 7:36 am

    They might be a good fashion declaration at home however, not in Spain. You also
    have to be at ease in your dress, able to glide down the aisle in it
    & look comfortable all day long. They impart a brown color to the concoction,
    which immediately turns your skin brown.

  4. August 27, 2014 at 8:36 pm

    The Maharashtra State Tax on Professions, Trades, Callings and Employments Act,
    1975 mentions that:. We can see the importance of this concept by noticing companies today whose operations are strictly financial advising.
    This can eventually lead them to the courts, which would spend
    them a lot more instead of just hiring a team of financial experts, professionals who would work hard to give them the
    business reports, analysis and assessments they need.

  5. August 28, 2014 at 7:32 am

    You need to get your boxes early but be aware that even flat
    they take up a lot of space. Hey, the moving company reserved your truck and has to
    hopefully be able to book it within the next 48 hours in order to make up for the lost
    revenue. From the years since inception of Moving – Relocation, a
    number of other websites begun to emulate the degree of customer
    support it offers.

  6. August 29, 2014 at 1:36 am

    It is a very strong line, but it is also very
    sensitive, making it a great line when fishing for trout.
    The options within the area range from Myall Lakes
    houseboats, cottages, apartments, cabins and guests houses, lodges and hotels among many others.
    Here are the guild quests along with a handy location and a listing of the reward for completion.

  7. August 29, 2014 at 3:24 pm

    This is required whether or not the both spouses are responsible for the IRS debt.
    Most of all, these business owners ensure that aside from core functions in their company, that the people and other downstream resources
    are given the right treatment all the time. Forums are a great place to market as in general they
    are based around a niche so all of the people will
    be interested in the same types of things.

  8. September 8, 2014 at 6:39 am

    Houseboats in Echuca are ideal houseboats which have the accommodations
    that allow you to relax and explore the lake with all the comforts of any regular home.
    Leave your windows open a few hours a day and then you get to clean the black soot off of the floors.
    Some day you will have to divide your worms and start a new
    farm because of their rapid reproduction rate.

  9. September 9, 2014 at 7:34 pm

    What’s up friends, nice post and pleasant arguments commented at this place,
    I am in fact enjoying by these.

  10. September 15, 2014 at 10:58 am

    They come in all shapes and sizes, plus many come with attachments
    to make traversing stairs even a piece of cake. Compile Local Menus – We all have our favorite local restaurants that
    took us months to find and fall in love with. Professional removal agencies of Noida
    address this problem. * Storage facilities can be availed
    for short-term or long-term needs. The rides include Hoodoo Run, Woo – Hoo Falls, Stingray Falls,
    Kiwi Curl, and more. This 30 day timeframe can be both good and
    bad for a seller. Keep reading this article and get information on various home furnishing items.
    The Makita provide Jobsite Radios to take away dull mood
    in your work place that quickly turns it into something delightful by choosing a
    good background music that will suit you best. It has diverse cosmopolitan lifestyles offering different
    kinds of foods, entertainment, night life, and festivals.
    If this does not fix the problem, you may consider replacing
    the garage door opener with a new unit.

  11. September 16, 2014 at 1:19 am

    Yet he chose to ask me so many questions about how and why I
    do things, because he could see the profound insight I had built up
    due to going my own way with my own research and testing over the past 7 years.
    I have been using products from Newfields Baits for a while and their green lipped mussel extract is simply
    amazing. Some day you will have to divide your worms and start a new farm because of their rapid reproduction rate.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


%d bloggers like this: