expand your franchise with linkedin

linkedinpic1LinkedIn is an extremely popular social networking site used by professionals in all walks of life. A quick scan of your Gmail contacts will probably reveal that many of your peers are already using LinkedIn to network with like-minded professionals. But you are a franchisor. Why would you use LinkedIn? It’s not like you are trying to connect with CPA’s. You’re trying to expand your franchise.

LinkedIn can be used to accomplish your goals. Franchisors must focus on three areas to completely leverage LinkedIn to expand their franchise business. These include joining groups, participating in the “Answers” section, and creating a “great” profile.


Joining Groups:

LinkedIn has hundreds of groups available to franchise professionals. Do a group search for “franchises” and you’ll find that you can join over 300 such groups. Why join?
LI Groups
The most important reasons for joining a group include:

1. Search functionality: Being a group member allows you to access the profiles of the other members in your group. (If you belonged to the “Franchise Networking” group, you would have access to over 2,200 LinkedIn profiles!)

2. Communication: Not only does being a group member give you viewing privileges, you’ll also has the ability to directly contact your fellow group members.

3. Showcase your group affiliations: When you join a group, LinkedIn gives you the option to display a digital badge on your profile. These show people visiting your page what groups you belong to and where your professional interests lie.

Becoming an Expert:linkedin-answers

LinkedIn’s “Answers” section gives anyone the opportunity to answer or ask questions on almost any topic in almost any industry.

You should seriously consider spending some time in the Q&A forum to find questions that you can answer. Why?

LinkedIn awards its users with expertise points for every answer they provide. According to LinkedIn’s Web site, “When your answer is chosen as (the) best by the question’s asker, you gain a point of expertise in the question’s category.”

Creating a “Great” Profile:

There are many articles out there that attempt to sort out the do’s and don’ts of setting up your LinkedIn profile.
The following list of three articles will point you in the right direction and help you create an outstanding LinkedIn profile:

LinkedIn Profile Extreme Makeover: Guy Kawasaki offers short easy-to-digest recommendations to vamp up your profile.

Six Elements of a Great LinkedIn Profile: Scott Cunningham offers great information and the details to help you implement his suggestions.

4 Minutes to Optimize a LinkedIn Profile for SEO: HubSpot offers two key pieces of advice and a four minute video detailing how you can optimize your profile for SEO.

Now that you have the skinny on LinkedIn, join some franchise groups, become an expert and create a great profile!

Drop us a line. We would like to know what tip(s) you found most helpful!

3 Responses to “expand your franchise with linkedin”

  1. June 28, 2014 at 4:51 am

    But selecting a Minnesota personal injury attorney iis not an easy job.
    As Tulsa’s largest plaintiffs’ law firm, we have recovered hundreds of millions of dollars in damage
    for njured clients. Here are some guidelines for
    when you sshould hire a personal injury lawyer:

  2. July 8, 2014 at 12:39 am

    Create a price list based on the time, effort and money needed
    to get the job done. The other famous make of muscle cars is the Dodge Challenger that wass launched in 1970 and it
    became a hit in the first year with 80000 sales, which was an awesome sale at the
    time. Bank fees have the greatest potential to
    drain our funds.

  3. July 12, 2014 at 8:50 pm

    The two methods used most frequently by criminal attorneys are hourly rates and cade
    rates.Witnesses must be interviewed and a defense planned.
    Edgar-Soto, PC, her areas of practice and office hours, visit the website:.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Share The Side Note

Facebook Twitter More...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,099 other followers

Weise Twitter


%d bloggers like this: