15
May
09

Kentucky Fried Chicken Executives Caught Making Prank Calls….Sweet!

El Pollo Loco (EPL) recently launched a simple, but not necessarily noteworthy, marketing campaign – a consumer taste challenge – against Kentucky Friend Chicken (KFC). But things got interesting when it was alleged that employees from KFC called the EPL consumer-hotline and pretended to be ordinary people impressed by KFC’s new grilled chicken – they seemed to forget that there may be a real person checking the messages.

Staff from EPL not only listened to the messages on their incoming hotline, but they also noticed the caller I.D. Low and behold, a 502 area code showed up. And while the person specifically said they were from California, area code 502 is for Kentucky, the same location of the world headquarters of KFC (YUM Brands). EPL staff was a little curious. “How could this be?” And we are curious, too. A little coincidental, don’t you think? Listen for yourself.

What do you think about this? If KFC was involved, a not-so-noteworthy marketing campaign for EPL could turn into bad PR for KFC.

For the record. I’m a life long fan of KFCOR.


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