healthcare and social media (part 1.)

Last week we announced that The Side Note would focus more on current PR and marketing strategy in the healthcare, B2B and franchise industries. Katie Williams was kind enough to leave a comment and request that we report on “ how healthcare organizations (from nonprofit to pharma) are utilizing social media.”

We have plenty of information on this topic, but we’ll start today by addressing hospitals that are using social media to connect with the community. Ed Bennett recently posted a comprehensive list of US hospitals that are using social media. The following is a statistical breakdown of the 250 hospitals on the list:

* 160 on Twitter
* 131 on YouTube
* 94 on Facebook
* 24 using Blogs

Obviously, hospitals are beginning to recognize the importance of implementing social media programs into their marketing plan. However, only five of the 250 hospitals are using each of the four social media tools tracked by Ed’s list. This could very well mean that hospitals have just begun to incorporate social media and are doing so in phases.  We’ll be sure to check back in a few months to see how the list changes.

Stay tuned. Later today I will talk specifically about two hospitals that have implemented social media campaigns.

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